Experiential Marketing, Activations & Sponsorships: Page 58

Experiential Marketing, Activations & Sponsorships
March 12, 2018: Bumble Hosted a Women Empowerment Activation at SXSW, Travel Brands Are Offering Royal Wedding-Theme Hotel Packages and Viewing Parties, P.G.A. Tour Launches Augmented-Reality App
Experiential Marketing, Activations & Sponsorships
Pyeongchang 2018: 17 Sponsor Highlights From Global Brands at the Winter Olympics
Olympic sponsors and brands including Coca-Cola, Samsung, Visa, and Air Canada provided interactive experiences and photo ops for clients, locals, and visitors throughout the duration of the games.
Coke Cube Gallery
Experiential Marketing, Activations & Sponsorships
February 27, 2018: Music Festivals Pledge to Fight Gender Inequality, How Brands Are Partnering With Live Nation to Reach Millennials Through Live Events, Oscars Stage to Feature 45 Million Swarovski Crystals
Event Production & Fabrication
See BET's Pop-Up Museum That Celebrated Meme Culture
The network created the Museum of Meme to promote the inaugural BET Social Awards.
From left to right, a trio of installations drew inspiration from the Roll Safe thinking meme, the Milly rock dance, and the “Do It For The Vine” Vine. 'Our biggest challenge in bringing these memes to life was working around the fact that our access to the content itself was seriously limited,' Lundy said. 'We had to approach each meme and understand how it could creatively translate into a work of visual art—while still communicating the meme’s essence to make it inherently recognizable to visitors of our experience.'
Experiential Marketing, Activations & Sponsorships
N.B.A. All-Star Weekend 2018: 22 Creative Ways Brands Celebrated Basketball's Best
Brands such as American Express, Jack Daniel's, Mountain Dew, and Budweiser took over downtown Los Angeles for a weekend of basketball-centered pop-ups and parties.
American Express Experience
Experiential Marketing, Activations & Sponsorships
See How Team U.S.A. Sponsors Celebrated Athletes Before the Winter Olympics
Toyota, Visa, Kellogg's, and others made the most of their sponsorships at gatherings from consumer-facing events to private affairs for clients.
Visa
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Experiential Marketing, Activations & Sponsorships
40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More
Brands & Event Pros
Meet the BizBash Most Influential Event Profs of the Past 25 Years
Sports
MLB All-Star Week 2025: See the Pitch-Perfect Experiences Brands Created for Baseball Fans
Experiential Marketing, Activations & Sponsorships
Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground
Experiential Marketing, Activations & Sponsorships
This Fashion Retailer Brought Rodeo-Ready Style to the Calgary Stampede
Experiential Marketing, Activations & Sponsorships
Top Trending Stories on BizBash: July 2025
Experiential Marketing, Activations & Sponsorships
Why Ford Tried to Teach Drivers How to Be Better Cooks
To launch its new EcoSport, the automaker held an experiential event showcasing life hacks for traveling, cooking, organizing, and more.
Perelman and Mowry illustrated various meal prep hacks in the pop-up kitchen space.
Experiential Marketing, Activations & Sponsorships
Hit the Mall: Why Your Next Event Might Be in a Shopping Center
New shopping malls are being designed to attract events like concerts, festivals, premieres, and other face-to-face gatherings.
W Hotels is among the brands to activate at Westfield World Trade Center.
Experiential Marketing, Activations & Sponsorships
How Hilton and American Express Wowed Influencers at a Kickoff Event
Guests experienced a Chainsmokers and Charlie Puth concert, indoor basketball, mystery foods, and more.
The sports experience showcased a neon basketball court, with glowing nets and backboards of various colors and heights. Guests were invited to shoot hoops and interact with members of the Brooklyn Nets Team Hype.
Experiential Marketing, Activations & Sponsorships
How Kiehl's Made Going to the Dermatologist's Office Fun
For its latest product launch, the skincare brand created an immersive, Instagram-friendly pop-up with nature- and science-inspired details.
Kiehl's wanted the event to evoke the brand's touchpoints of nature, science, and service. Bars were covered in greenery, while oranges tied into the vitamin C theme. Orange-infused cocktails were poured from beakers and test tubes.
Experiential Marketing, Activations & Sponsorships
Dating App OkCupid Asks Guests to Get Creative with "D.T.F."
The online dating app brought its provocative new marketing campaign to life with politically conscious activations and wall art.
The venue was decorated with life-size versions of the OkCupid D.T.F. campaign ads, which were developed by ad agency Wieden and Kennedy and shot by artist Maurizio Cattelan and photographer Pierpaolo Ferrari.
Experiential Marketing, Activations & Sponsorships
Bar Code: How Spirits Brands Are Using Augmented Reality
Big-name companies like the Macallan and Patrón are employing high-tech marketing strategies to reach consumers.
With the Patrón Experience app, users are able to “plant” a field of agave on any flat surface viewable through the phone, as well as tour the brand’s hacienda in Mexico where its tequila is produced and bottled.
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