Experiential Marketing, Activations & Sponsorships: Page 61

Experiential Marketing, Activations & Sponsorships
From the Editors: What's the Most Memorable Event Idea You Saw in 2017?
BizBash editors share some of the smartest, most creative ideas they spotted at events this year.
“Another event idea that I really loved came from the inaugural Teen Vogue Summit. In an effort to make the content available to a wide range of people, the brand hosted a series of meet-ups in various cities, leading up to the summit in Los Angeles this past weekend. Upon entering the meet-ups, attendees were encouraged to 'grab a card, start a conversation' as an icebreaker. Questions included 'What would you do if you were not afraid?' and 'How do you practice self-acceptance in your life?' It was just a simple reminder of the power—and importance—of face-to-face events, and really helped set the tone for the events’ introspective and activism-focused vibe.” —Claire Hoffman, west coast bureau chief
Experiential Marketing, Activations & Sponsorships
Is Space the New Frontier for Brand Activations? Budweiser Thinks So.
Budweiser will send barley into space as it works to become the first beer on Mars.
The barley seeds will live and grow within a Space Tango CubeLab, a shoebox-size container that houses small-scale experiments.
Experiential Marketing, Activations & Sponsorships
See GoPro’s Fresh Take on a Product Launch
The brand generated buzz for its new cameras by creating once-in-a-lifetime experiences for influencers and media.
The Museum of Ice Cream, a pop-up exhibition currently in San Francisco, provided a colorful location for participants to test GoPro's new cameras.
Experiential Marketing, Activations & Sponsorships
How the Inaugural Vulture Festival Los Angeles Made Everyone Feel Like Stars
For the first west coast edition of New York magazine's popular Vulture Festival, organizers gave all attendees access to the V.I.P. areas, regardless of how much money they had spent on tickets.
Other popular panels included a sing-a-long with the cast of the CW's Crazy Ex-Girlfriend. “One of the most exciting pieces of Vulture Festival is access to the brand and all it stands for—and we do it in a really unique way,” said Norwood. “We combine smart and zany in the subject matter, and our talent lineup represents what’s most timely in entertainment.”
Experiential Marketing, Activations & Sponsorships
How Ocean Spray Helped First-Timers Get Ready for Thanksgiving
The beverage brand's activation—which included serving dinner in a bog filled with a million cranberries—was designed like a Thanksgiving boot camp.
For its return to hosting a pre-Thanksgiving lunch at Rockefeller Center, Arnold Worldwide—OceanSpray's long-time brand experience agency—enlisted Tyger Productions to create a classic and festive setup whereby guests sat in a 20- by 60-foot cranberry bog filled with an estimated one million cranberries. The 12- by 36-foot arbor was covered in autumn foliage to create a cozy cocoon for diners that was simultaneously visible to passersby.
Experiential Marketing, Activations & Sponsorships
Why a Wedding Registry Brand Planned a Three-City Podcast Tour
Zola partnered with Modern Love: The Podcast to launch a tour that invited consumers to record their own love stories in a branded "Registry on Wheels."
The 21-foot 'Registry on Wheels' was designed by Ashley Jackson Events and Small Girls PR, and featured Zola's blue and white color scheme.
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Experiential Marketing, Activations & Sponsorships
40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More
Brands & Event Pros
Meet the BizBash Most Influential Event Profs of the Past 25 Years
Sports
MLB All-Star Week 2025: See the Pitch-Perfect Experiences Brands Created for Baseball Fans
Experiential Marketing, Activations & Sponsorships
Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground
Experiential Marketing, Activations & Sponsorships
This Fashion Retailer Brought Rodeo-Ready Style to the Calgary Stampede
Experiential Marketing, Activations & Sponsorships
Top Trending Stories on BizBash: July 2025
Event Tech & Virtual
How Hennessy Showcased the Cognac-Making Process Through a Multi-Sensory Tour
The French liqueur brand launched a weeklong experiential tour in Brooklyn to show consumers the cognac-making process.
The copper room provided guests with a popular photo op as it changed colors.
Experiential Marketing, Activations & Sponsorships
Moe’s Hits the Road With Mobile "Tour de Burrito"
The fast-casual chain is visiting four cities to educate influencers and guests about its focus on freshness.
Galvanized metal pots filled with cilantro form a photo wall outside Moe's Southwest Grill 'Tour de Burrito' mobile dining room.
Experiential Marketing, Activations & Sponsorships
See How Sponsors Got Creative at 'Fast Company's Innovation Festival
The third edition of the Fast Company Innovation Festival featured unique sponsor activations from Bumble, 3M, Shell, and U.C.L.A.
3M's Wonder Wall featured an interactive 'rainfall' element that allowed attendees to interrupt the falling digital water through their body movements, creating colorful figures on the screen.
Experiential Marketing, Activations & Sponsorships
6 Tips From Event Pros for Making Memorable Live Experiences
Speakers at BizBash Live: New York shared insights on making better events, from building a visual brand strategy to creating emotional journeys.
Patricia Padilla, former executive director of the United Nations Foundation and founder of the new firm 196, shared how nonprofits can use events to communicate their message and motivate their supporters to take action.
Experiential Marketing, Activations & Sponsorships
Q&A: How 'Teen Vogue' Is Shaking Up the Traditional Conference Format
Erica Boeke, the vice president of experiences for Condé Nast’s experiential arm, discusses how the inaugural Teen Vogue Summit's message will live beyond the two-day event in Los Angeles.
'Teen Vogue' Los Angeles Meet-Up
Experiential Marketing, Activations & Sponsorships
See How MTV Took Over Times Square
For the relaunch its show TRL, the network offered fans free rides, popsicles, and branded swag in the popular New York location.
The residential-like space also included bright, funky lounge seating.
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