Experiential Marketing, Activations & Sponsorships: Page 62

Experiential Marketing, Activations & Sponsorships
October 17, 2017: Why More Ad Agencies Are Launching Experiential Branches, Florida Declares State of Emergency Ahead of White Nationalist Event, Concert Discovery Tool Songkick to Close Operations
Experiential Marketing, Activations & Sponsorships
How Grand Marnier Is Appealing to a Younger Generation
The orange liqueur brand launched its first experiential program in three years with a pop-up speakeasy tour across Canada.
A popular photo op included a display with golden peacock statues, a Caribbean green orange tree, and bottles of Grand Marnier. The event design and decor was handled by Donna Milburn.
Experiential Marketing, Activations & Sponsorships
4 Ways Los Angeles Is Evolving Before the 2028 Olympic Games
The next decade will see a slew of new sports venues, hotels, and transportation options—and the continuation of a marketing campaign aimed at an international audience.
Around 3,000 new hotel rooms were added to Los Angeles in 2017, including 895 rooms at the Intercontinental Los Angeles Downtown.
Experiential Marketing, Activations & Sponsorships
Who's Speaking at BizBash Live: New York
The lineup of speakers includes event designers, brand marketing experts, wedding planners, and more.
Pictured from left Ron Ben-Israel, Colleen Kennedy Cohen, Patricia Padilla
Experiential Marketing, Activations & Sponsorships
American Express Launches New Payment Feature With Department Store-Theme Photo Ops
The financial services company celebrated its new mobile payment feature with interactive, Instagram-worthy art installations.
A bridal-inspired installation included a larger-than-life cake replica, created with faux florals and a mannequin wearing a wedding dress.
Experiential Marketing, Activations & Sponsorships
How Major Brands Are Expanding Live Events to Reach New Audiences
At Advertising Week, leaders from Pandora, Live Nation, the Tribeca Film Festival, and Heineken shared how they're selling FOMO, using technology, and putting the attendee first.
(Pictured, left to right) Karina Montgomery, vice president of strategic solutions at Pandora; Maureen Ford, president of national and festival sales at Live Nation; Andrew Essex, C.E.O. of Tribeca Enterprises; Bernardo Spielmann, senior brand director at Heineken; and Sebastian Blum, a technology, media, and telecom advisory partner at PwC Strategy&.
Most Popular
Experiential Marketing, Activations & Sponsorships
40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More
Brands & Event Pros
Meet the BizBash Most Influential Event Profs of the Past 25 Years
Sports
MLB All-Star Week 2025: See the Pitch-Perfect Experiences Brands Created for Baseball Fans
Experiential Marketing, Activations & Sponsorships
Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground
Experiential Marketing, Activations & Sponsorships
This Fashion Retailer Brought Rodeo-Ready Style to the Calgary Stampede
Experiential Marketing, Activations & Sponsorships
Top Trending Stories on BizBash: July 2025
Experiential Marketing, Activations & Sponsorships
How to Create Memorable and Meaningful Moments at Events—and Get Buy-In From the C-Suite
A new book outlines four key principles of impactful experiences and shares real-world examples of each.
Tam 2565
Experiential Marketing, Activations & Sponsorships
October 2, 2017: Las Vegas Music Festival Shooting Kills More than 50, Why More Brands Are Doing Experiential Marketing, JetBlue Launches Hurricane Relief Plan for Puerto Rico
Experiential Marketing, Activations & Sponsorships
6 Ways to Build Sponsorship Loyalty for Annual Events
Steve Buzby of Revel Marketing—which helps pair local and national sponsors with traveling culinary tour Cochon555—provides tips on how to maintain sponsorship loyalty.
Chefs prepare dishes at the Los Angeles edition of Cochon555, which took place in March at Viceroy Santa Monica.
Experiential Marketing, Activations & Sponsorships
September 19, 2017: Tiger Woods' P.G.A. Tour Event Can't Find a Title Sponsor, Microsoft to Host Mixed-Reality Event in October, Emmy Ratings Match All-Time Low of 2016
Experiential Marketing, Activations & Sponsorships
14 Creative Teambuilding Activities With a Local Focus
Check out these experiences that provide meeting guests with a chance to experience local culture.
Canoe-Making
Experiential Marketing, Activations & Sponsorships
17 Highlights From U.S. Open Brand Activations
Sponsors including Emirates, Chase, and American Express are hosting onsite and offsite activations throughout the annual tennis tournament.
American Express Fan Experience
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