Experiential Marketing, Activations & Sponsorships: Page 63

Experiential Marketing, Activations & Sponsorships
14 Noteworthy Ideas From V.I.P. Lounges at Summer Events
Highlights from brand and general V.I.P. lounges at events including Lollapalooza, Panorama, and the Teen Choice Awards.
Platinum Level Tents at Lollapalooza
Experiential Marketing, Activations & Sponsorships
August 29, 2017: Showtime Faces Lawsuits After Mayweather-McGregor Live Stream Issues, Netflix Hosted a Weed Pop-Up to Promote New Series, Tastemade Partners With Smorgasburg to Expand Live Events Portfolio
Experiential Marketing, Activations & Sponsorships
Inside the U.S. Open's Massive Manhattan Activation
The Queens-based tennis tournament is hosting a large-scale activation in the South Street Seaport this year to increase buzz around the event.
The activation by DKC Incite/HangarFour will include bleacher seating for as many as 120, or standing room for 150 tennis fans on the court.
Experiential Marketing, Activations & Sponsorships
Los Angeles Olympics: What Event Producers Need to Know Now
Veteran producers share tips for planning events and brand activations around the 2028 Summer Olympic Games, which will be held in the United States for the first time since 1996.
In 2009, the Southern California Committee for the Olympic Games and the Los Angeles Sports Council co-sponsored a party—complete with a torch lighting—to commemorate the 25th anniversary of the games' most recent visit to town.
Experiential Marketing, Activations & Sponsorships
Lollapalooza 2017: 24 Whimsical, Nostalgic Ideas From Sponsors and Brands
The massive rock festival brought out its guests' inner children with bubbles, games—and an onsite roller rink.
Lollapalooza
Experiential Marketing, Activations & Sponsorships
How Havaianas Took New Yorkers on a Ferry Ride to Rio
The popular flip-flop brand transformed one of the city’s ferries into a tropical destination.
Havaianas worked with New Stand to remove seats from the roof, replacing them with a colorful daybed.
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Experiential Marketing, Activations & Sponsorships
40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More
Brands & Event Pros
Meet the BizBash Most Influential Event Profs of the Past 25 Years
Sports
MLB All-Star Week 2025: See the Pitch-Perfect Experiences Brands Created for Baseball Fans
Experiential Marketing, Activations & Sponsorships
Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground
Experiential Marketing, Activations & Sponsorships
This Fashion Retailer Brought Rodeo-Ready Style to the Calgary Stampede
Experiential Marketing, Activations & Sponsorships
Top Trending Stories on BizBash: July 2025
Experiential Marketing, Activations & Sponsorships
Why This Instagram-Worthy Stunt Sparked Controversy and Conversation
Nomadica Wine's collaboration with the Most Famous Artist served as a buzzy launch point for conversations about public art, social media, and development.
Nomadica Wine hosted a launch party at a block of Los Angeles homes, which were painted pink while awaiting demolition.
Experiential Marketing, Activations & Sponsorships
Get Inspired by This 12,000-Square-Foot Tribute to Color
The Color Factory—a highly Instagrammable pop-up museum celebrating color and material—will be open through August 30 in San Francisco.
Color Factory is designed to be Instagrammed and has six large photo booth stations. Upon entering the museum, guests can register for a card with a unique barcode to have their images automatically emailed to them.
Experiential Marketing, Activations & Sponsorships
Jose Cuervo Consumer Stunt Fills Water Fountain With Tequila
The National Tequila Day marketing push provided doses of surprise and whimsy—and maybe a buzz—for Hollywood passersby.
Jose Cuervo's National Tequila Day stunt substituted tequila for water in a popular Hollywood location.
Experiential Marketing, Activations & Sponsorships
Why Dixie Ultra Hosted a Summer Barbecue 40 Feet Off the Ground
To showcase the strength of its heavy-duty paper plates, the brand invited guests to enjoy classic barbecue fare high above Kansas City, served by waiters who walked on tightropes.
Diners were served barbecue platters in a pop-up restaurant that was suspended 40 feet in the air. Waiters walking on tightropes carried the meals on Dixie Ultra paper plates.
Experiential Marketing, Activations & Sponsorships
How OkCupid Made Love Connections at the Pitchfork Music Festival
The dating site’s activation encouraged festivalgoers to find like-minded music fans by using Polaroid cameras to snap old-school selfies.
OkCupid users at the Pitchfork Music Festival could snap Polaroid selfies and write comments on them, allowing the dating site to bring festivalgoers together in real life.
Event Production & Fabrication
How Brands Showed Their Team Spirit at the ESPY Awards
ESPN's annual award show was accompanied by a host of pre- and post-show events, including sponsored parties and brand activations.
ESPY Awards Show
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