Experiential Marketing, Activations & Sponsorships: Page 64

Experiential Marketing, Activations & Sponsorships
Why Lyft Painted This Car Wash Bright Pink
To celebrate its fifth anniversary and thank the local community, Lyft transformed a Los Angeles car wash and is offering $1 washes to its drivers.
Wieden & Kennedy New York worked with Stoelt Productions to transform a Los Angeles car wash in honor of Lyft’s fifth anniversary. Pro Painting Company was tasked with painting the entire venue pink, and Atomic Props & Effects created a custom marquee sign using LED bulbs and neon.
Experiential Marketing, Activations & Sponsorships
14 Instagram-Worthy Ideas From Beauty Industry Events
Hair, makeup, and skincare brands are putting on more than just a pretty face to stand out from the crowd. See some of their interactive, eye-catching concepts.
Revlon Street Chic Event
Experiential Marketing, Activations & Sponsorships
How Jack Daniel’s Took Its House Party on the Road
The whiskey brand reconstructed its latest activation for a two-night stay in New York.
A locker room featured a photo booth with a lot of sporty props.
Experiential Marketing, Activations & Sponsorships
Patrón’s First Cross-Country Tour Creates Interactive Tasting Experience Based on Social Media Data
The spirits brand is hitting culinary events, festivals, and concerts across the U.S. for its “Patrón the Summer" campaign.
At Patrón's activation at the Food & Wine Classic in Aspen, guests pretended to mix cocktails in the GIF photo booth.
Experiential Marketing, Activations & Sponsorships
How TBS Built an Entire Island to Promote a TV Show
To celebrate season two of its deserted-island comedy series Wrecked, TBS built its own pop-up "island" on a barge off the coast of Southern California.
A large TBS sand sculpture greets attendees and stands in front of the island’s focal point: a real salvaged fuselage branded with Lotus Airlines, a nod to the show.
Experiential Marketing, Activations & Sponsorships
June 19, 2017: Inside This Year’s Party-Heavy Emmy Campaign Season, McDonald's Ends Olympics Partnership Early, Snapchat Stages Giant Ferris Wheel at Cannes
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Experiential Marketing, Activations & Sponsorships
40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More
Brands & Event Pros
Meet the BizBash Most Influential Event Profs of the Past 25 Years
Sports
MLB All-Star Week 2025: See the Pitch-Perfect Experiences Brands Created for Baseball Fans
Experiential Marketing, Activations & Sponsorships
Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground
Experiential Marketing, Activations & Sponsorships
This Fashion Retailer Brought Rodeo-Ready Style to the Calgary Stampede
Experiential Marketing, Activations & Sponsorships
Top Trending Stories on BizBash: July 2025
Experiential Marketing, Activations & Sponsorships
June 13, 2017: Sponsors Drop Public Theater Event Sponsorship Over Trump-Inspired ‘Julius Caesar,’ Ad Agencies Weigh Importance of Cannes, Orlando Remembers Pulse Victims With Day of Memorial Events
Experiential Marketing, Activations & Sponsorships
See Inside Gwyneth Paltrow’s $1,500-Per-Ticket Wellness Summit
The inaugural In Goop Health featured collagen martinis, sound bath mediation, crystal therapy, and Blythe Danner as the “voice of God.”
One of the day’s biggest draws was the keynote panel with Gwyneth Paltrow, Cameron Diaz, Tory Burch, Nicole Richie, and Miranda Kerr. The women discussed ways to juggle careers and family, as well as the importance of female friendship.
Experiential Marketing, Activations & Sponsorships
How the Exclusive Food & Wine Classic in Aspen Will Celebrate a Milestone Year
The festival has several events and experiences with sponsors on tap for its 35th edition.
The festival offers more than 80 cooking demonstrations and wine seminars, along with a Grand Tasting Pavilion with more than 300 participating brands.
Experiential Marketing, Activations & Sponsorships
Why Sabra Staged a 44-Foot Dining Table in New York
The brand celebrated National Hummus Day with an outdoor dining experience that invited media and influencers to dine on custom creations.
A 44-foot wooden table featured crudité centerpieces, bowls of pretzel sticks and pita chips for dipping, custom menus, and personal bowls in which diners could place hummus and other food that was offered.
Experiential Marketing, Activations & Sponsorships
9 Shoe-Inspired Ideas From Product Launches and Activations
Display ideas that incorporate shoes from brand activations and product launches.
Dr. Scholls and Anthropologie Product Launch Breakfast
Experiential Marketing, Activations & Sponsorships
See an Outrageous 'Baywatch'-Inspired Slow-Motion Run
Paramount Pictures promoted the upcoming reboot by hosting a fan contest that asked participants to run in slow motion.
Talent dressed as Baywatch lifeguards helped rally participants to perform their best slow-motion run.
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