One might not consider shoes go-to event decor, but many brands and event design companies have found ways to incorporate them into an event's atmosphere. From a flip-flop wave to a desert-inspired sandal showcase, here's a look at unique shoe displays from product launches, brand activations, parties, and more.
Dr. Scholl's and Anthropologie celebrated their new partnership with a product launch breakfast on April 26 at Maman in New York. Designed to complement the venue's French countryside atmosphere, Tinsel & Twine created a variety of floral installations with loose tulip stems in spring-theme pink, yellow, and orange. Shoes were in the venue's existing structures, including a wooden shelf, which were whimsically styled with tulips.Â
Reebok previewed its fall/winter 2017 collection for media on May 10 at 201 Mulberry in New York. The event, which was produced by M&C Saatchi and fabricated by Mixed Greens Event Design, featured a variety of product displays inspired by the brand's different types of athletic wear. The training display showcased shoes and clothes in a gym-inspired atmosphere, with design elements including a giant tire and a branded punching bag and boxing gloves.
Singer JhenĂ© Aiko celebrated the launch of her new Teva collection with a private event on May 1 at NeueHouse in Los Angeles. The new line, which combines the brand's signature sandal silhouettes with Aiko's eclectic style, were showcased in a desert-theme display. The event was produced by Crystal Raymond.Â
In March, Nike hosted "Sneakeasy" pop-ups in Los Angeles, Toronto, New York, and Chicago to celebrate Air Max Day and the brand's past and present designs. At the Chicago pop-up, decor included transparent shoe boxes and a wall projection of the bottom of a Nike shoe.Â
Brazilian flip-flop brand Havaianas celebrated summer in May 2016 by staging a palm tree lot in New York. Produced by Bait Shoppe, the activation gave passersby free palm trees and featured branded pots and a red wall of hanging flip-flops.Â
For the Moana premiere in November 2016, a Havaianas activation featured a branded ocean wave sculpted out of the brand's flip-flops.Â
At the Recording Academy's official Grammy after-party in 2016, Angel City Designs installed an oversize high-heel shoe prop on the main stage at the Los Angeles Convention Center.Â
Luxury Italian fashion house Salvatore Ferragamo celebrated its centennial with an event at New York's Industria Superstudio in 2015. The event, which was produced by Bureau Betak, featured a DJ booth inspired by the Ferragamo rainbow wedge sandal.Â
In 2014, costume designer Janie Bryant hosted a launch party for Shoes of Prey, a company that invites consumers to buy their own shoes. The event, which took place at Nordstrom in Bellvue, Washington, featured flower-inspired sculptures created with shoes and a rainbow high heel backdrop.Â
