Experiential Marketing, Activations & Sponsorships: Page 65

Experiential Marketing, Activations & Sponsorships
See an Outrageous 'Baywatch'-Inspired Slow-Motion Run
Paramount Pictures promoted the upcoming reboot by hosting a fan contest that asked participants to run in slow motion.
Talent dressed as Baywatch lifeguards helped rally participants to perform their best slow-motion run.
Experiential Marketing, Activations & Sponsorships
April 27, 2017: 'Vogue's Director of Special Events Gives Planning Tips Ahead of Met Gala, LVMH to Launch Platform for Experiences, Inside Los Angeles's Trendy Pan Am Dining Experience
Experiential Marketing, Activations & Sponsorships
7 Tips for Adding a Consumer Day to Your Trade Show
BookExpo and BookCon event director Brien McDonald discusses how to navigate the trend of creating fan events from trade shows.
BookCon is the fan-focused component of Reed Exhibitions' book industry event BookExpo.
Experiential Marketing, Activations & Sponsorships
Report: Why Meetings and Conventions Should Be Used to Drive Economic Growth
A new report from Skift and Meetings Mean Business urges convention bureaus and planners to push for broader collaboration across cities’ public and private sectors.
The report shares the story of collaboration between San Diego’s destination marketing and economic development organizations to position the city as a global leader in healthcare research. This summer, the city is launching an online platform that convention attendees and exhibitors can use to explore local companies and institutions in similar industries.
Experiential Marketing, Activations & Sponsorships
How a Liquor Brand Dominated Coachella This Year
Absolut offered festivalgoers three distinct on- and off-site activations to promote its new flavor.
The tent featured a neon-lit, bottle-shaped portal at the entrance.
Experiential Marketing, Activations & Sponsorships
Why Budweiser Gave 10,000 High-Tech Cups to Hockey Fans
The goal-synced Budweiser Red Light Cups brought extra excitement to the Stanley Cup playoffs.
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Experiential Marketing, Activations & Sponsorships
40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More
Experiential Marketing, Activations & Sponsorships
Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground
Sports
MLB All-Star Week 2025: See the Pitch-Perfect Experiences Brands Created for Baseball Fans
Experiential Marketing, Activations & Sponsorships
Tales of the Cocktail 2025: See How These Brands Stood Out From the Crowd
Experiential Marketing, Activations & Sponsorships
Top Trending Stories on BizBash: July 2025
Brands & Event Pros
Meet the BizBash Most Influential Event Profs of the Past 25 Years
Experiential Marketing, Activations & Sponsorships
How This Live Cooking Show Broadened Its Audience Appeal
The Taste of Home food media brand will host 50 events in 2017 in cities across the United States.
Interactive elements have been added to the new Taste of Home Live event series, including the opportunity for some audience members to join the chefs on stage during the 90-minute show.
Experiential Marketing, Activations & Sponsorships
Propel Launches New Campaign With Jessie J and Fitness Classes
The beverage brand unveiled the new marketing campaign with a day of events for media, bloggers, and fitness instructors.
The invitation to media and influencers instructed them to come dressed in workout gear.
Experiential Marketing, Activations & Sponsorships
10 Best Ideas of the Week: a Massive 3-D Projection, a Tennis Ball Installation, and an Underground Makeup Pop-Up
Here's a look at 10 steal-worthy ideas we spotted this week.
La Plage de Lacoste at the Miami Open
Event Production & Fabrication
15 Sponsor Activation Highlights From Canada's Biggest Music Event
For the 46th annual Juno Awards, sponsors including TD Bank, Google Music Play, and Virgin Mobile hosted lounges, greenrooms, and more for nominees, fans, and music industry professionals.
Virgin Mobile V.I.P. Members' Lounge
Experiential Marketing, Activations & Sponsorships
See Inside Nike's Shoe-Inspired Pop-Ups
Nike hosted "Sneakeasy" pop-ups in Los Angeles, New York, Chicago, and Toronto for its fourth annual Air Max Day, which celebrates the shoe brand's past and present designs.
New York Pop-Up
Experiential Marketing, Activations & Sponsorships
Virgin Takes Cues from Coachella, SXSW, and TED to Create New Sports Festivals
The company has four events planned for 2017, and plans to grow in future years.
In addition to hosting sports festivals, Virgin Sport promotes youth fitness through partnerships with community organizations. In November, Richard Branson hosted members of the girls' cross-country team from the KIPP Rise Academy in Newark at Virgin Sport’s New York office to learn about entrepreneurship and to go for a run.
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