The Juno Awards, presented by the Canadian Academy of Recording Arts and Sciences, returned to Ottawa April 2 for its 46th edition. The live award ceremony, which is Canada's biggest music event, took place at the Canadian Tire Centre and was preceded by a week of Juno-related events that also celebrated Canada's 150th anniversary.
Here's a look at how sponsors including TD Bank, Jackson-Triggs, Virgin Mobile, and Google Play Music engaged music fans, nominees, and industry professionals during this year's Juno festivities.
On the floor at the Canadian Tire Centre during the broadcast, Virgin Mobile set up an exclusive lounge for contest winners. The lounge, which featured lava-lamp decor in a branded transparent display, was produced by Insight Productions in partnership with the Canadian Academy of Recording Arts and Sciences and CTV.
As the official partner of the Juno Awards, TD Bank rolled out the green carpet at the welcome reception, which took place at the National Gallery of Canada on March 31.
Juno beverage sponsor Steam Whistle Brewing offered guests beer from a branded display.
TD sponsored the celebrity benefit hockey game the Juno Cup, which took place March 31 at TD Place in Ottowa. The event raised funds for the music education charity MusiCounts.
Juno's annual gala and award dinner took place April 1 at the Shaw Centre in Ottawa. Official wine partner Jackson-Triggs showcased its "Made for Canada" bottles in a giant wine rack display.
Jackson-Triggs also showcased a branded wine bar and barrel display. E=mc2 Events produced the wine brand's activations.
Online mattress company Casper, the official sleep partner of the Juno Awards, invited influencers and media that couldn't make it to Ottawa to its viewing party at the Thompson Toronto and the W Hotel Montréal. Produced by Community, the event featured music- and sleep-theme props in the Casper design.
The event featured rows of Casper beds adorned with bottles of champagne and other viewing party goodies including snacks and hand-clappers to get guests in the mood.
Guests received Casper-branded slippers to get comfortable during the viewing party.
The Virgin Mobile-branded train transported hundreds of music-industry members, Juno nominees, and Virgin Mobile contest winners from Toronto to Ottawa on March 31. The train offered riders culinary experiences and live music performances.
Guests boarding the Juno Express were welcomed by ambassadors wearing Peace Collective shirts with the phrase "Home Is Canada."
Aboard the train, new Juno sponsor Metro Ontario provided an elevated food experience by chef Nick Liu of DaiLo restaurant in Toronto.
TD hosted its Green Room for nominees and music-industry members inside the Lord Elgin Hotel. Diamond Integrated Marketing produced the event.
Throughout the telecast, viewers were invited to listen to Juno-nominated songs on the official Google Play Music list. The playlist was displayed on a large screen in the TD Green Room. This year, Google has committed to donating $1 to charity for each new subscriber.
Jackson-Triggs hosted a red carpet lounge where guests could sample wines and pose for photo ops with signs inspired by the brand's "Made for Canada" initiative. Milestone produced the lounge.
