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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

10 Best Ideas of the Week: a Massive 3-D Projection, a Tennis Ball Installation, and an Underground Makeup Pop-Up

Here's a look at 10 steal-worthy ideas we spotted this week.

Michele Laufik
April 14, 2017

This week's roundup includes a French-inspired beach in Miami, an underground makeup pop-up shop in New York, and a massive 3-D projection-mapping project in Qatar.

La Plage de Lacoste at the Miami Open
La Plage de Lacoste at the Miami Open

Visitors to La Plage could write messages on tennis balls that were then arranged into a custom wall, creating an interactive art installation.

Photo: Courtesy of Lacoste
La Plage de Lacoste at the Miami Open
La Plage de Lacoste at the Miami Open

At this year's Miami Open, Lacoste, the tennis tournament’s official outfitter, notched up its presence with the debut of La Plage de Lacoste ("la plage" means "the beach" in French). The Miami Open takes place at Crandon Park on Key Biscayne March 20 to April 2.

Photo: Courtesy of Lacoste
Urban Decay's Jean-Michel Basquiat Collection Pop-Up Store
Urban Decay's Jean-Michel Basquiat Collection Pop-Up Store

In anticipation of its new Jean-Michel Basquiat collection, Urban Decay took over a New York City subway store called the New Stand in Union Square. 

Photo: Taylor McIntyre/BizBash
Urban Decay's Jean-Michel Basquiat Collection Pop-Up Store
Urban Decay's Jean-Michel Basquiat Collection Pop-Up Store

The special-edition collaboration features makeup products and packaging inspired by the groundbreaking artist. The store, which is open until April 17, features graffiti-like decor such as brushes and paint splatters. 

Photo: Taylor McIntyre/BizBash
Megavision Arts' 3-D Projection Wall
Megavision Arts' 3-D Projection Wall

At a wedding for a member of Qatar’s royal family in November, David Corwin of Megavision Arts designed an impressive, undulating 3-D projection on a 30- by 360-foot fabric-covered wall.

Photo: Courtesy of Megavision Arts
H&M Loves Coachella Collection Launch
H&M Loves Coachella Collection Launch

Neon cacti were part of the desert-theme decor at the H&M Loves Coachella collection launch at the H&M store in Times Square​ on March 16​. The Atomics, who are performing at the music festival, played at the event for 200 people.

Photo: Bryan Bedder/Getty Images for H&M
Tupac Shakur's Powamekka Café
Tupac Shakur's Powamekka Café

The Estate of Tupac Shakur partnered with John Seymour, founder of Lower East Side soul food restaurant Sweet Chick, and Bravado, Universal Music Group's merchandise and brand management company, to host the Powamekka Café pop-up from April 7 to 9. ​T​he late West Coast ​rapper ​had ​c​o​me up with the idea for the​ c​afé​ more than 20 years ago.​ Inside, ​the ​wall decor included framed handwritten pages from Shakur's notebook that detailed his plans for the restaurant.

Photo: Bryan Bedder/Getty Images for the Estate of Tupac Shakur
Medair New York Gala
Medair New York Gala

​For the inaugural Medair New York gala, ​held on March 30 at Stephen Weiss Studio in New York​, HL Group Events highlighted the nonprofit's global efforts by using materials and supplies found in the field such as steel, wooden pallets, and buckets throughout the design, including the stage​.​

Photo: Kent Miller
Medair New York Gala
Medair New York Gala

Floral centerpieces studded with proteas in muted hues were displayed using ​similar ​industrial materials.

Photo: Kent Miller
Lincoln x Surf Lodge Preview Event
Lincoln x Surf Lodge Preview Event

The Lincoln Motor Company previewed its collaboration, Lincoln x Surf Lodge, on April 11 at an intimate Hamptons-inspired cocktail party in New York. The immersive, summer-long experience will include access to the brand's custom "Lincoln Bedroom" at the Montauk resort.

Photo: Madison McGaw/BFA.com
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