As the official partner of the Juno Awards, TD Bank rolled out the green carpet at the welcome reception, which took place at the National Gallery of Canada on March 31.
The event featured rows of Casper beds adorned with bottles of champagne and other viewing party goodies including snacks and hand-clappers to get guests in the mood.
Guests received Casper-branded slippers to get comfortable during the viewing party.
The Virgin Mobile-branded train transported hundreds of music-industry members, Juno nominees, and Virgin Mobile contest winners from Toronto to Ottawa on March 31. The train offered riders culinary experiences and live music performances.
Aboard the train, new Juno sponsor Metro Ontario provided an elevated food experience by chef Nick Liu of DaiLo restaurant in Toronto.
TD hosted its Green Room for nominees and music-industry members inside the Lord Elgin Hotel. Diamond Integrated Marketing produced the event.
On the floor at the Canadian Tire Centre during the broadcast, Virgin Mobile set up an exclusive lounge for contest winners. The lounge, which featured lava-lamp decor in a branded transparent display, was produced by Insight Productions in partnership with the Canadian Academy of Recording Arts and Sciences and CTV.
Jackson-Triggs hosted a red carpet lounge where guests could sample wines and pose for photo ops with signs inspired by the brand's "Made for Canada" initiative. Milestone produced the lounge.
Juno beverage sponsor Steam Whistle Brewing offered guests beer from a branded display.
TD sponsored the celebrity benefit hockey game the Juno Cup, which took place March 31 at TD Place in Ottowa. The event raised funds for the music education charity MusiCounts.
Jackson-Triggs also showcased a branded wine bar and barrel display. E=mc2 Events produced the wine brand's activations.
