From vintage car photo setups to bubble-wrapped rooms, these creative, interactive stunts from beauty brands grabbed the attention of guests, influencers, and consumers. Here’s a look at some recent events from top-name companies like Revlon, Lancôme, and more.
Revlon Street Chic Event
Photo: Courtesy of Revlon
Revlon Street Chic Event
Photo: Courtesy of Revlon
St. Ives Shop
Photo: Dave Kotinsky
St. Ives Shop
Photo: Dave Kotinsky
ProactivMD Launch Party
Photo: Taylor McIntyre/BizBash
ProactivMD Launch Party
Photo: Taylor McIntyre/BizBash
ProactivMD Launch Party
Photo: Taylor McIntyre/BizBash
ProactivMD Launch Party
Photo: Taylor McIntyre/BizBash
Dyson's Supersonic Event
Photo: Beth Kormanik/BizBash
Gállány Cosmetics x Billy B Launch Party
Photo: Elaine Lee
Gállány Cosmetics x Billy B Launch Party
Photo: Elaine Lee
Maison Lancôme Paris Event
Photo: Taylor McIntyre/BizBash
Maison Lancôme Paris Event
Photo: Taylor McIntyre/BizBash
Premiere Orlando International Beauty Event
Photo: Mitra Sorrells/BizBash