Lollapalooza 2017: 24 Whimsical, Nostalgic Ideas From Sponsors and Brands

Lollapalooza returned to Chicago's Grant Park from August 3 to 6. Between stages, festival grounds offered plenty of props for guests to pose with—including a giant fake lollipop in the festival's signature blue-and-orange hues.

Guests also posed for snaps in front of the food chain's giant hashtag, which spelled out #LifeIsBurritoful. 

Summer-staple games—including ping-pong—were also readily available on festival grounds. 

More games, including an oversize Connect-Four board, could be found in a family-friendly area known as Kidzapalooza. 

In keeping with the festival's whimsical, throwback vibe, a first-of-its-kind roller rink invited guests to take a spin for free. The set-up also had an arcade featuring nostalgic (and also free) games like Donkey Kong. 

Some brands incorporated old-school games into their activations. Godiva, for instance, had a giant Plinko-style drop board. Depending on where their game chips landed, guests could win prizes such as tote bags, keychains, or free ice-cream treats. 

Toyota had two tents on festival grounds. In one area, known as "Cosmic Paradise Presented by Toyota," guests could pick up a Lite-Brite peg and embed it on a board on the side of a Toyota vehicle. Guests won different prizes depending on which color their pegs lit up in. 

In Toyota's other tent, known as "Toyota Music Den," a doughnut etching experience took place in the trunk of a model car. Guests could take home the treats, which were emblazoned with messages—such as "Donut Give Up—Corolla"— written in powdered sugar.

The brand had a cheerful activation that let guests pose inside a prop wine bottle that was surrounded with bubbles. 

In State Farm's #HeretoHelp lounge, guests could charge their phones and study up on local charities. The lounge also hosted charitable activities. On Sunday, for example, guests could make dog toys for a local shelter. 

This year, a first-time scavenger hunt called Jane Says—named after the song by Jane's Addiction lead singer and Lollapalooza founder Perry Farrell—challenged guests to certain tasks taking place throughout the park. Billed by festival organizers as "part scavenger hunt, part quiz show, and part mission for global good," the activity let guests win prizes for themselves or cash prizes that could be donated to charity. Lollapalooza earmarked $100,000 for local and global initiatives via Jane Says.

One aspect of Jane Says included a daily vote, which let guests weigh in on questions by placing a colored ball in a bin that corresponded to their answer. On Saturday, for instance, festivalgoers could respond to the question of "Who Did You Vote For in Last Year's Presidential Election" by placing a ball in bins labeled with "Hillary Clinton," "Didn't Vote," et cetera. 

In another Jane Says challenge, guests used their body heat to try to win free T-shirt prizes from a frozen block of ice. 

In Red Bull's V.I.P. area, guests could play ping-pong while watching Red Bull TV's live footage from nearby stages. 

Known as "Kosmosworld," the area had leafy, shaded seating areas.  

In addition to a central bar, guests could grab drinks from mini refrigerators set up in each seating area. 

Pepsi brought its "Zero Chill House" to festival grounds. The fun-house-style activation invited guests to jump into a pit of foam blocks in the soft drink's signature hues; guests could also grab prizes. 

Twix set up a backstage activation open to musicians and other V.I.P. guests. Built out to look like a record store, the activation offered sweet snacks, drinks, and a virtual-reality experience. 

Yoga brand Lululemon was a first-time sponsor. The company set up a backstage activation that invited V.I.P. guests and musicians to relax with gong baths and five-minute meditation sessions. 

Tito's Vodka also hosted a V.I.P. retreat. Guests could have cocktails from an open bar and get premium views of the Tito's stage from the lounge area, which also supplied tacos, private restrooms, and plush seating. Throughout the weekend, bands to take the Tito's stage included Live and Joseph.

On Saturday night, Lucky Brand hosted an off-site event at the Freehand Hotel. BMF Media Group produced and designed the event, which had a '90s house party theme and featured a performance from Brandy. The event took over several rooms, turning them into '90s-style bedrooms filled with posters for Nirvana and other bands of the era. In the room, music from bands like Smashing Pumpkins played, and guests could pick up beers in red Solo cups.

The walls at the event were decked with Lucky Brand's current and vintage campaign images. Guests could take home custom-embroidered bandanas from the brand. 

Beauty brand Bed Head TIGI took over several areas of the Hard Rock Hotel for a pop-up salon activation on August 4 and 5. Pink-and-orange signage featured hairstyles guests could have done on-site—including twisted top knots and braids—and a grassy, flower-covered wall provided a backdrop for photos. 

The event's #YourHairYourWay hash tag appeared on mirrors and on bars. In addition to hairstyling, guests could book makeup touchups and manicure appointments, and celebrity DJs including Brandi Cyrus and Rumer Willis spun tunes.