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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Activations

August 6, 2017
Spotify Summer Party
Spotify Summer Party

Spotify hosted a summer block party for its 750 employees on June 8. Held at the Knockdown Center in Queens, New York, the event featured basketball courts, a disco ball, a roller rink, a 1977 Cadillac Coupe DeVille photo booth, and a performance by T-Pain. An interactive graffiti wall allowed guest to spray paint their own designs. The event was planned and produced by Tinsel & Twine. 

Photo: Courtesy of Tinsel & Twine
Comedy Central’s 'Broad City' Coloring Book at Comic-Con International
Comedy Central’s 'Broad City' Coloring Book at Comic-Con International

Comic-Con International, which was held from July 20 to 23 in San Diego, is known for over-the-top stunts and interactive fan experiences. Comedy Central series Broad City got in on the action for the first time this year with a life-size coloring book activation. Illustrations designed by Broad City artist Mike Perry covered the walls and furniture.

Photo: Courtesy of Comedy Central
Comedy Central’s 'Broad City' Coloring Book at Comic-Con International
Comedy Central’s 'Broad City' Coloring Book at Comic-Con International

Throughout the long weekend, attendees used neon paint to add color. The activation—which took place at the San Diego Wine & Culinary Center—also offered Broad City-inspired manicures and temporary tattoos.

Photo: Courtesy of Comedy Central
Long Beach Convention Center’s Opening Party for the Cove
Long Beach Convention Center’s Opening Party for the Cove

On July 20, the Long Beach Convention Center opened its newest event space, the Cove, with a street party that included food trucks and games such as ping-pong and foosball. In honor of Long Beach's history as a port town, and to tie into Pow Wow Long Beach, which created large outdoor murals around the city, the event at the Cove featured large shipping containers that guests could paint throughout the evening. The containers were provided by Duncan & Son Lines. 

Photo: Claire Hoffman/BizBash
Champagne Creative Group at BizBash Live
Champagne Creative Group at BizBash Live

At BizBash Live: Los Angeles and BizBash Live: Florida, held on July 19 and May 4, respectively, Champagne Creative Group encouraged guest participation at its booth with a giant coloring book.

Photo: Ashley Lowery/Haute Photography and Vidoegraphy
Michaels' Martha Stewart Crafts Product Launch
Michaels' Martha Stewart Crafts Product Launch

To mark the launch of her new line at Michaels, Martha Stewart hosted a colorful, interactive paint party at Hudson Studios in New York on June 15. David Stark Design and Production built a colorful house facade out of 2,710 bottles of home-decor paint and watercolor-craft paint. Guests were invited to grab paint brushes from window boxes, then go to work painting everything inside the house—including rugs, couches, lampshades, duvet covers, nightstands, and more. Organizers wanted to show the versatility of the paint, which can be used on fabric, wood, glass, ceramic, and metal surfaces. 

Photo: Michael Loccisano/Getty Images for the Michaels Companies
Los Angeles Taste of the Nation
Los Angeles Taste of the Nation

Taste of the Nation for No Kid Hungry draws top chefs and mixologists who donate their time and efforts to end childhood hunger in America. The 2017 event, which was held on June 11 at Media Park in Los Angeles, included tastes from more than 40 restaurants, breweries, wineries, and mixologists. Guests were invited to grab a paint brush and contribute to a mural using paint supplies donated by Yoobi.

Photo: Claire Hoffman/BizBash
Raw Design’s “Raw” Party
Raw Design’s “Raw” Party

Toronto architectural studio Raw Design hosted its annual “Raw” party in June 2015, taking over a 3,000-square-foot industrial space. The 3,000 guests became an “army of artists,” according to organizer Kim Graham, and were invited to help create a giant paint-by-numbers picture, spray paint onto other guests, write on the wall, and paint on bottles at the bar.

Photo: Bobby Gundu
Diffa Chicago’s Dining by Design
Diffa Chicago’s Dining by Design

At Diffa Dining by Design at Chicago’s Merchandise Mart in November 2015, doodling was encouraged at the table designed by Allsteel and Henricksen. The design incorporated pages plucked from adult coloring books, and centerpieces held crayons and colored pencils.

Photo: Barry Brecheisen for BizBash
Macy's Oasis at Panorama
Macy's Oasis at Panorama

Art doesn’t have to involve paints and markers. At the inaugural Panorama music festival, held on Randall’s Island in New York in July 2016, Macy's partnered with LeadDog Marketing Group to produce the Macy's Oasis. The lounge gave festivalgoers a chance to relax, and featured a string art wall created by attendees.

Photo: Taylor McIntyre/BizBash
AFR's Coloring Book Tables
AFR's Coloring Book Tables

In 2016, national furniture rental company AFR introduced a new initiative called #ColorYourEvents, which allows guests to grab a marker and color in branded decals that are adhered to tabletops. Clients provide the artwork and markers, and AFR handles the decal printing and pasting. Pricing depends on the item and the size.

Photo: Michele Kyle Photography for BizBash
Coca-Cola Backyard BBQ at New York City Wine & Food Festival
Coca-Cola Backyard BBQ at New York City Wine & Food Festival

At the New York City Wine & Food Festival, held in October 2016 at Piers 92 and 94, a Coca-Cola-sponsored barbecue showcased a giant illustration of New York that guests were encouraged to color in throughout the event's duration. The illustration was created by Robert Gerdts, artistic director of Warren Moore Events.

Photo: Taylor McIntyre/BizBash
Champagne Creative Group’s Bicycle Buffet
Champagne Creative Group’s Bicycle Buffet

Las Vegas-based entertainment design and production company Champagne Creative Group specializes in surprise-and-delight event moments featuring costumed staff. A summery, Instagram-friendly option for events is the bicycle buffet, which provides a roaming food and beverage station for events. Models’ attire can be customized based on an event’s color and theme; pricing for the bicycle buffet starts at $1,800 for two hours in California (prices may vary for events in other locations). Other creative serving options include the Strolling Carousel Buffet, the Champagne and Dessert Diva Dress, Living Topiary Greeters, LED Robot Greeters, and more options incorporating models. Logo branding is available for an extra fee on all items.

Photo: Haute Photography & Video
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