Hosting an event is like a carefully choreographed dance. Sometimes you nail the steps, sometimes you stumble, but a performance can always improve with the right feedback. And who better to give it than fellow event attendees?

Getting feedback from guests is one of the best ways to improve events, because every response is an insight that can be used to build a better experience the next time around. The challenge is getting attendees to care enough to follow up.


To get the inside scoop, Eventbrite tapped some of the most experienced event pros on its registration and ticketing platform. Here are several top tools and tips for getting attendees to dish on what they loved (or loathed) about an event:


1. Be timely


People are far more likely to give feedback while the event is still fresh in their minds. Don’t wait weeks to ask attendees about their experience at an event, otherwise the battle is already lost. They've moved on with their lives, and even if they do reply, they'll rarely be able to remember exactly how they felt two weeks ago.


• Solicit feedback as soon as possible. If appropriate, ask for it during the event. For example, if your event utilizes presenters, ask them to finish their presentations with a request for feedback from the audience using a tool like Slido, a live-polling tool that's great for soliciting quick feedback from attendees. 


2. Make it easy


It sounds obvious, but the harder it is to reply to a survey or poll, the lower the response rate. Using an intuitive, mobile-optimized feedback tool like SurveyMonkey will make it super easy for attendees to provide the information you desire. 


• SurveyMonkey is a flexible surveying tool that provides in-depth reporting. The experience for respondents is intuitive, and it's easy to use on both desktop and mobile.


• Eventbrite users can save a ton of time by directly integrating SurveyMonkey with Eventbrite, which allows for the transfer of attendee email addresses to the survey tool in a snap.


3. Leverage a little psychology

Attendees are more likely to give feedback if they know other people are doing the same. This is based on a psychological principle called "social proof." When requesting that attendees fill out a survey or poll, be sure to acknowledge "everyone who's already provided feedback" in your copy. This subtle suggestion implies, "Hey, everyone else is doing it, you should too." It may seem like a small thing, but leveraging social proof has been recognized as an effective and influential sales tactic for decades.


4. Provide incentives


It may not always be ideal, but providing incentives can be a powerful tactic for giving that little extra nudge attendees may need. After all, who doesn't love free stuff? Offer door prizes and raffles during an event for those who provide feedback, and this will not only get guests’ attention, it will motivate them to participate.
To learn more about SurveyMonkey,visit: https://www.eventbrite.com/surveymonkey
To learn more about Slido, visit: https://www.eventbrite.com/spectrum/slido
To learn about the more than 100 other awesome tools that integrate with Eventbrite, check out: http://www.eventbrite.com/spectrum
About Eventbrite
Eventbrite provides a simple, streamlined ticketing and registration platform to help event directors, small and large, set up, promote, and sell out their events. Organizers can reach a broader network of fans and make smarter decisions along the way with social marketing tools, personalized event discovery, and access to real-time data, all in one place. Eventbrite is one of the fastest-growing registration and ticketing services with more than $2.5 billion in gross ticket sales to date.
To learn more, visit https://www.eventbrite.com
