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Call Sheet #268: Rain Puts Damper on Cannes Events, GM Forgoes Super Bowl Ads, Security Expo Flops

BIZBASH CALL SHEET â€” #268 — Monday, 05.21.12

++ Sponsored by Check In Easy: iPad Guest List & Event Check-In App ++

Compiled today by Anna Sekula in New York
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THIS WEEK'S CALENDAR:
MONDAY: NATO Summit continues in Chicago, Fragrance Foundation's FiFi Awards in New York, the Cable Show begins in Boston (through Wednesday), Cannes International Film Festival continues in Cannes, France (through Sunday)
TUESDAY: Museum of Modern Art's Party in the Garden in New York
FRIDAY: Indy 500-related events kick off in Indianapolis

* INCOMING *

1. WEATHER CRASHES CANNES: The annual international film festival in Cannes, France, is bustling with events and marketing efforts this year, but rain has put a damper on some of the plans. Yachts parties were canceled, the outdoor press day for No was moved indoors, and the British Film Institute had to scramble to change venue for its annual cocktail party. USA Today: http://usat.ly/Lc1Y98

2. SUPER BOWL AD LOSS: General Motors, one of the country’s largest marketers, announced that it will not only stop buying paid ads on Facebook, but is also opting out of advertising in the next Super Bowl. The Wall Street Journal: "Super Bowl advertising is effective but has become too expensive to justify the cost, Joel Ewanick, GM's global marketing chief, said in an interview. Ads for next year's National Football League championship game are up about 9 percent, selling for about $3.8 million for a 30-second spot, according to media buyers." http://on.wsj.com/JDDDJR

However, the carmaker contends its overall ad spend will remain flat as it pursues other marketing avenues, including product placement in TNT’s remake of Dallas and the third season of Hawaii Five-0. Ad Age: http://bit.ly/KzI0GU

3. NEW MARKETING VEEP FOR VW: In other auto news, Volkswagen of America has appointed Kevin E. Mayer as the new vice president of marketing under executive vice president, chief product and marketing officer, Tim Mahoney. Mayer was previously director of advertising and sales promotion for G.M.’s Chevrolet division. Press release: http://bit.ly/JuZoXI

4. SECURITY NO-SHOWS? Despite the growth of the homeland security industry, the debut of the Counter Terror Expo in Washington last week saw 1,000 registered attendees. However, according to the Huffington Post, "Visits to the expo on Wednesday and Thursday … indicated far fewer individuals wandering among the nearly 100 exhibitor booths on the 50,000-square-foot showroom floor. The eerie quiet was punctuated only by occasional blasts from demonstration target pistols and the whir of remote-controlled bomb-disposal robots." http://huff.to/K7dDFb

5. CABLE SHOW DROP OFF: The National Cable & Telecommunications Association’s convention, taking place in Boston today through Wednesday, has 200 exhibitors this year (down from 277 last year) and will take over 120,000 square feet (20,000 less than the last iteration). Also surprising is that Comcast C.E.O. Brian Roberts won’t make an appearance and MTV's Viacom Networks will not be showing on the floor. Deadline: http://bit.ly/Llh6nw

6. QUINN'S WEDDING DETAILS: A live performance by Tony Award-winning actress Audra McDonald, 300 guests—including Mayor Michael Bloomberg and Governor Andrew Cuomo—and treats from the Big Gay Ice Cream Truck marked the wedding between New York City Council speaker Christine A. Quinn and her partner, Kim Catullo. The Saturday event, perhaps the highest-profile same-sex wedding since New York state legalized gay marriage, took place at Highline Stages. The New York Times: http://nyti.ms/JGyPoW

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* INTERNAL NEWS *

BizBash is sponsoring the National Stationery Show, bringing event professionals to the expo taking place at the Jacob K. Javits Convention Center May 20-23. Press release: http://bit.ly/K3kLCl

* LOCAL NEWS *

BOSTON: The Home for Little Wanderers' Voices & Visions gala is May 23 at the Seaport World Trade Center with a Twitter lounge and a flash mob.

CHICAGO: Rivendell Theatre Ensemble will host its "Rooted on Ridge" salon and benefit at A New Leaf June 13.

The Department of Cultural Affairs and Special Events has announced the full lineup for the Bud Light Stage at Taste of Chicago July 11-15 at Grant Park. Entertainment will have daily themes, and acts include School of Rock and Mucca Pazza.

ARTrevolution will host its "House Is Open" launch party June 7 and expects some 300 event industry pros. Vendors include: Classic Party Rentals, Urban Rootstock, EP2 Productions, Pure Kitchen, D'Absolute, Cork, Stephani, Wolfgang Puck Catering, Designed Cuisine, Jordan's, Wishbone, Martha's Sweet Bites, Ron Harris Music, DJ Harsh, Tuan Bui Photograhpy, Allure-Event-Design, City Girl Weddings, Flor Del Monte, and Erin Patrick of EP2.

LAS VEGAS: World Golf: "The P.G.A. of America and P.G.A. Golf Exhibitions are welcoming a strong list of more than 250 golf apparel, equipment, and accessory vendors and brands to the 2012 P.G.A. Expo, Aug. 20-22, at the Venetian Resort Hotel Casino in Las Vegas." http://bit.ly/JIGbIz

Forbes argues Vegas Uncork'd by Bon Appetit is the food event of the year: http://onforb.es/M8sijX

Brian Beckner has been promoted to director of catering and convention services for Rio All-Suite Hotel & Casino.

LOS ANGELES/SOUTHERN CALIFORNIA: Disney Pixar's Brave will premiere June 18, marking the grand opening of Hollywood's Dolby Theatre—formerly known as the Kodak. The red-carpet event will be part of Film Independent's Los Angeles Film Festival.

The Annenberg Space for Photography and KCRW announced a series of free live summer concerts to accompany the "Who Shot Rock & Roll: A Photographic History, 1955 to the Present" exhibit. Staged on the outdoor plaza adjacent to the space, the offerings will include extended evening hours, live music, and DJ sets.

At the Peninsula Beverly Hills on Wednesday, M.P.I. Southern California chapter will host an informal conversation on the topic, "What banquet food trends do you love or hate? What would you bring back that you haven't seen in awhile?"

M.P.I. Orange County will present its annual chapter awards and installation dinner June 7. U.C. Irvine Students and Aramark will host this year's event at the university's student center.

Mondrian Los Angeles reopened after a revamp last week, with a new pool deck with reclaimed teakwood from Southeast Asia, and new fichus trees in the outdoor living room and arbor areas.

Local event listings from Masterplanner: http://masterplanneronline.com/losangeles

MIAMI/SOUTH FLORIDA: The city of Hollywood ended its five-year contract with concert promoter AEG Live. Sun Sentinel: "The city signed the contract with the California-based company in 2010 with hopes they would bring big-name performers to play at the city's new amphitheater at the ArtsPark. Since then, the firm has promoted only one show: Hawaii reggae/rock trio called Pepper." http://bit.ly/JjGatK

Loews Miami Beach Hotel has promoted hotel manager Alex Tonarelli to the post of general manager.

NEW YORK: A new development deal for Willets Point will put a 200-room hotel and a 1.4-million-square-foot mall and parking garage next to Citi Field. The New York Times: http://nyti.ms/MydSMO

Grand Central Terminal is opening up two previously unavailable spaces for restaurants, which the MTA believes could generate as much as $20 million. R.F.P.s are slated to go out later this month and operators will be selected by the end of the year to allow the eateries to open in time for the site's 100th anniversary next year. Crain's: http://bit.ly/KEtXQs

The Lords South Beach hotel is testing the waters in New York by taking over the Hotel on Rivington during NYC Pride Week. The Miami property, which bills itself as a gay resort, will repaint the lobby and place an inflatable version of its polar bear sculpture center stage. Guests can support L.G.B.T. charities by opting to add $10 to the nightly room rate. The New York Times: http://nyti.ms/MuK2J6

Bobby Severini is the new general manager at Elegant Affairs Caterers, after four years at Robbins Wolfe Eventeurs.

Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork

ORLANDO: NASA is extending its Kennedy Space Center Up-Close Tour through the end of 2012. The tour takes visitors inside the 525-foot-tall Vehicle Assembly Building, which had been off limits to visitors for more than 30 years. NASA will also hold a celebration July 1 to mark 50th anniversary of the facility's use as an operating spaceflight center.

TORONTO: Flare magazine and Joe Fresh will host a screening party at the Queen and Portland Joe Fresh location for the season finale of Revenge Wednesday.

WASHINGTON: Library of Congress released the author lineup for its National Book Festival, September 22 and 23 on the National Mall. The event will keep its two-day format, which debuted last year. http://1.usa.gov/JTJucl

On June 10, Black Restaurant Group and Nycci and David Nellis of radio show Foodie & the Beast will host an outdoor barbecue to mark the opening of Black’s Bar & Kitchen’s new Tiki Bar. A portion of the proceeds will be donated to the Black’s Family Foundation.

The restaurants Market Tavern in Clarendon and Sauca in Columbia Pike have both closed.

YOUR NEWS: What are you doing? Tell us: [email protected]. 



With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, Carla Warrilow in Toronto, and Rose Chevalier, Beth Kormanik, and Anna Sekula in New York.

BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com. 

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