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Call Sheet #282: The Best of E3, Belmont Ads Suffer, What Happened to the D.C. Dinner Party?

BIZBASH CALL SHEET â€” #282 — Monday, 06.09.12

++ Sponsored by Event Leadership Institute ++

Compiled today by Beth Kormanik in New York
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WEDNESDAY: BizBash Idea Fest Los Angeles
THURSDAY: Film Independent’s Los Angeles Film Festival kicks off


1. POWER PLAY IN D.C.: This year's White House Correspondents Dinner marked "the end of power as we have known it" in D.C., according to Washington Post columnist Sally Quinn, who called the dinner a "grotesque event" with too many celebrities. Now, "The fundraiser has replaced the Washington dinner party. … Washington has become a community of small groups of people, mostly staying within their circles, occasionally making a foray out into the bigger world to large events, only to be turned off by the endless corporate 'fundraiserness' of it all. How special can you feel when you know you have to pay to go to an event and then get a bad seat on top of that?"

2. E3 EXTRA: BizBash West Coast editor Alesandra Dubin reports on the biggest parties, press conferences, and exhibits at E3, the Entertainment Software Association's massive Electronic Entertainment Expo. http://bit.ly/Nle0j6

3. HUGE JEWISH ARTS FESTIVAL PLANNED: The National Yiddish Theater-Folksbiene in New York is planning an international Jewish arts festival in New York in 2015. The New York Times: "The plans for Kulturfest: The First Chana Mlotek International Festival of Jewish Performing Arts will be announced Tuesday at a gala concert honoring Neil Sedaka and others at Town Hall in Manhattan. A weeklong festival with 100 events including concerts, film screenings and theater is envisioned by Bryna Wasserman, the executive director of Folksbiene, and Zalmen Mlotek, its artistic director. The big ambitions do not come cheap. Folksbiene, with a staff of about 10 full-time employees and a budget of about $1.5 million, has received $250,000 from two donors for the festival but has a $2 million fund-raising goal." http://nyti.ms/Muj8wt

4. BELMONT AD BLUES: Advertisers may be feeling the pain after Triple Crown hopeful I'll Have Another was scratched from the race. Huffington Post: "For major events such as the Super Bowl, networks release some financial details, but NBC was tight-lipped about its per-30-second ad rate for the Triple Crown broadcasts, and would not discuss total ad buys either. … 'They knew what they were getting into when they bought the ads,'" consultant Peter Shankman said of advertisers. http://huff.to/LK2tWH

5. STUBHUB GONE SOUR: Venues and ticket resellers have long had a contentious relationship, and now the New York Yankees might be ending theirs with StubHub. New York Post: "The team, led by general partner Hal Steinbrenner, blames eBay’s StubHub for declining attendance, which is off about 4 percent compared with this point last season. Fans, instead of buying unsold tickets from the team, purchase resold tickets for much less than face value on StubHub. But such an active resale market means many tickets go unused." http://nyp.st/LLv7sd

6. TWITTER ON TV: The social media giant aired its first TV ad Sunday, using it to promote its new partnership with Nascar. TechCrunch: http://tcrn.ch/LBFBMd

7. SOCCER AND SNEAKERS: Adidas launched its month-long Tumblr campaign, with an official soccer blog just in time for the 2012 UEFA European Championship. "For the launch of its ad units, Tumblr was looking to work with brands that were already active on the platform and had a strong creative vision…[and] Adidas already had a compelling presence on Tumblr with its fashion- and design-oriented "Adidas Originals" blog." The company plans to accelerate the rollout of advertisers over the course of the summer. Ad Age: http://bit.ly/KeI8f8

++ A WORD FROM OUR SPONSOR: Event Leadership Institute ++

Check out our newest mini-class: Alternative Projection Shapes & Surfaces, with Brandt Krueger of metroConnections. 21 minutes, 4 chapters. Take your event to the next level with tips from this class.  www.EventLeadershipInstitute.com


COAST TO COAST: TripAdvisor has a list of the top 10 wacky summer events across the U.S. Reuters: http://reut.rs/JWnNpZ

BOSTON: The Starmazing Race, an urban scavenger hunt that raises funds for the Children's Starlight Foundation, is June 16.

Kehoe Designs is producing three events surrounding the Biotech conference in Boston later this month.

CHICAGO: Global Adrenaline is hosting a Hooters Yacht Party on Lake Michigan on June 16.

Nars will have a pop-up shop at the Makeup Show Chicago on June 17 at Venue One. Modeled after the brand's flagship store in New York, the activation will have black, white, and red decor.

 The Las Vegas Hospitality Association’s 26th annual fund-raising golf tournament at Cascata Golf Club las month, raised more than $15,000 for local scholarships and charities.

Destination Services Association will hold its monthly meeting at the Opportunity Village Kitty Rodman Events Center Friday, with tours of the campus.

The National Association of Health Underwriters will meet at the Wynn Las Vegas for the 82nd annual convention June 24-27.

LOS ANGELES: Last Thursday, Night Vision helped QUALCOMM break the Guinness World Record for "Longest Video Game Marathon on a Tablet" at the 2012 E3 Event.

The second annual "Cinema on the Streets," a series of weekly movies, will return to Santa Monica's Third Street Promenade throughout the month of July.

Live @ Sunset Marquis, in partnership with John Varvatos, kicks off and will runs through September 14. The music series features emerging local artists performing by the Villa Pool deck of the Sunset Marquis.

MIAMI/SOUTH FLORIDA: A proposed 31-story hotel/condo in Hallandale Beach is moving forward after a blessing from local officials. Beachwalk would have 84 residential units and 216 hotel suites. Sun Sentinel: http://bit.ly/JS71rW

Matthieu Godard takes over as executive chef of db Bistro Moderne in the JW Marriott Marquis June 15. He replaces Jarrod Verbiak, who will move to Maison Boulud in Beijing.

NEW YORK: The Hank Lane Orchestra played at the Tony Awards gala at The Plaza hotel. Music from the dance band spanned the decades beginning with the great American songbook and ending with today's dance hits.

The Watermill Center's 19th annual summer benefit, the Big Bang, is July 28 with a live auction and cocktails by sponsor Bacardi U.S.A.  

New financial district restaurant and lounge Demi Monde is taking reservations for its 12-seat chef's table, by chef Phillip Kirschen-Clark.

Kiara Horwitz and Lindsay Hubbard of Fingerprint Communications have joined the hospitality division in New York.

ORLANDO: Talks of extending Daytona Beach's Biketoberfest festival from four days to 10 have been postponed until 2013. Organizers have expressed an interested in extending the fall festival to attract more attendees and corporate sponsors. Orlando Business Journal: http://bit.ly/Km78Mc

TORONTO: Meeting Encore, a site selection company, hired Frank Di Rocco as regional director.

WASHINGTON: A “Save the Corcoran” campaign, with a Facebook page and the Twitter handle @savethecorcoran, has launched to protest the museum board's plans to relocate the museum from its 1897 Beaux-Arts home.

Let's Move, along with Epicurious, the Department of Education, and the U.S.D.A., launched a Healthy Lunchtime Challenge. Parents of kids ages 8-12 mayo submit an original lunch recipe, with the opportunity to be invited to attend a Kids' "State Dinner" at the White House in August.

YOUR NEWS: What are you doing? Tell us: [email protected]. 

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Rose Chevalier, Beth Kormanik, and Anna Sekula in New York.

BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com. 

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