Production & Strategy: Page 220

Experiential Marketing, Activations & Sponsorships

Coachella 2016 Party Preview: Brands Keep Focus on Wellness Events

Soho House is out and Racked is in during the festival's first weekend, where parties double down on health-mindedness and pampering.

The Neon Carnival drew a thick late-night crowd last year—and expects to do so again on April 16.

Experiential Marketing, Activations & Sponsorships

April 5, 2016: Gucci to Integrate Men's and Women's Shows, H&M Bringing Digital Experience to Coachella, How Rio Olympics Officials Plan to Fill Empty Seats

4 Photo-Based Activities for Events

Spur more social sharing at your event with these fun photo activations.

4 Photo-Based Activities for Events

Spur more social sharing at your event with these fun photo activations.

Programming & Entertainment

April 4, 2016: How Apple Invented the Modern Tech Keynote, Inside the Extravagant Underground Parties of Paris, How Car Racing Is Going Green

6 Tips for Throwing a Last-Minute Party—in a Foreign Country

The host of the BBC's RSVP Abroad shares what she's learned planning impromptu gatherings from Athens to Istanbul.

Hosted by Julie Bensman (pictured, left), RSVP Abroad airs digitally on BBC Travel and on television via BBC World News.

40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More

Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground

MLB All-Star Week 2025: See the Pitch-Perfect Experiences Brands Created for Baseball Fans

Tales of the Cocktail 2025: See How These Brands Stood Out From the Crowd

Top Trending Stories on BizBash: July 2025

Meet the BizBash Most Influential Event Profs of the Past 25 Years

Social Event Trends 2016: Creative Ways to Give Back

Organizations are helping hosts and guests involve charity in inspiring ways.

New York-based Msterio provides blank dolls for kids to decorate at events. The dolls eventually end up in the hands of children in need.

Social Event Trends 2016: 4 Clever and Practical Party Favors

Creative gifts let hosts end an event on a high note.

Gifts for the Good Life offers “miracle worker” kits, $25 each, that include a custom-designed comb, fashion fix-it tape, aromatherapy oils, a blister pack, Solemates, a nail file, and a pouch for small emergencies.

Experiential Marketing, Activations & Sponsorships

What Google’s Micro-Moments Research Means for Marketing

Find out how to stand out in a mobile-first world built on instant gratification.

See How Vans Celebrated Its 50th Anniversary Around the Globe

Vans celebrated its history with a global celebration.

In Toronto, skateboarders showed off their moves in an indoor skating park.

Event Design & Decor

Social Event Trends 2016: 9 Bohemian Ideas

Events with handcrafted details, quirky touches, and whimsical decor offer a more informal, relaxed vibe and an air of nostalgia.

The Be Inspired PR-hosted Tassels and Tastemakers event, held March 2015 in Los Angeles, featured whimsical dream catchers from Found Vintage Rentals.

Event Management

Is Your Event App Secure?

Consider these issues to catch any vulnerabilities before problems arise.

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