Production & Strategy: Page 219

Event Production & Fabrication

Quiz: Are You an Event-Planning Pro?

Are you a pro planner, or do you still have a lot to learn? Take the Event Leadership Institute’s quiz to see where you stand.

Experiential Marketing, Activations & Sponsorships

6 Ideas for Bringing an Element of Surprise to Events

Event planners are coming up with new spins on the "surprise and delight" concept to make a memorable impact on guests.

Employ Celebrities—But Not Just for Entertainment

Programming & Entertainment

April 13, 2016: Why Dropbox is Partnering With Music Conferences, How Industry Awards Juries Can Diversify, North Carolina's Anti-L.G.B.T. Bill Negatively Impacts Convention Business

Events Gone Wrong (and the Heroes Who Saved Them)

Unexpected hiccups can sink even the best-planned event. To save the day, you'll need to do more than just show up and smile.

Registration & Ticketing

April 12, 2016: More Fashion Brands Are Choosing Striking Venues for Shows, Ticketmaster to Sell Tickets Directly on Facebook, U.K. May Ban Fireworks at Music Events

Experiential Marketing, Activations & Sponsorships

How a Busy Train Terminal Turned Into a Health Marketplace

Life insurance company John Hancock promoted its HealthyFood program with a pop-up marketplace in New York's Grand Central Terminal.

The marketplace featured a 12- by 8-foot shopping basket filled with larger-than-life produce that served as a photo op.

40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More

Meet the BizBash Most Influential Event Profs of the Past 25 Years

Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground

MLB All-Star Week 2025: See the Pitch-Perfect Experiences Brands Created for Baseball Fans

Top Trending Stories on BizBash: July 2025

This Fashion Retailer Brought Rodeo-Ready Style to the Calgary Stampede

Why Facebook’s Video Updates Matter for Event Pros

Facebook is making a big push into video streaming with significant updates to its Live service.

Facebook users can now invite others to watch a live stream.

How to Transport Event Guests Into the Future

During the Game Developers Conference, App Annie hosted an event that had a futuristic vibe.

To match the futuristic theme, Got Light brought in their 'Trondeliers,' or illuminated geometric fixtures. When event planner Caryl Lyons saw the fixtures, 'I knew we had to hang them from the ceiling,' she said.

Event Design & Decor

8 Elegant Ways to Interpret a Nature Theme

Organic materials can be rendered as opulent, rather than rustic, event details.

Champagne chilled in bowls reminiscent of birds' nests, made from foraged organic materials.

What Are Your Favorite Movies About Event Planners?

Planners share their favorite industry films, which include Father of the Bride, The Wedding Planner, and Miracle on 34th Street.

(Pictured, left to right) Amanda Blissit, Jorge Lopez, Lorraine Mariella

Programming & Entertainment

Why This Food Festival Started a Live Stream

Pebble Beach Food & Wine let guests attend a popular panel remotely this year—and has plans to expand globally via live stream in the years to come.

The Pebble Beach panel featured highly regarded wine experts, including Belinda Chang, Anthony Giglio, and Jordane Andrieu.

Experiential Marketing, Activations & Sponsorships

How AT&T Brought Final Four Fans Inside the Game

The brand's immersive experience simulated the atmosphere of shooting a game-winning free throw.

At the N.C.A.A. Final Four Fan Fest, AT&T invited guests to attempt a free throw while surrounded by sights and sounds that simulated the atmosphere of a game.

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