C2 Montreal

To accommodate the increased attendance, organizers expanded the event's layout to include a large area outside the main venue, where about a dozen food trucks served meals throughout the three-day event.

The new outdoor space backed up to the Lachine Canal, so organizers offered boat tours and encouraged attendees to conduct their “brain dates” on the boat.

To create an intimate environment for sharing ideas, organizers invited guests to meet while walking together under an umbrella, while a machine overhead sprinkled them with moisture.

Canadian retailer Frank & Oak provided clothing for sale and services such as haircuts and shaves.

The outdoor village had a variety of art installations including some that were interactive. At one, four guests could pedal stationary bikes at the same time to produce music.

Guests could order custom clothing from Tailor2Go, which uses scanning technology to create a perfect fit.

Following his presentation, Massimo Bottura, the head chef of three-Michelin-star Osteria Francescana in Italy, lead a workshop for a small group of attendees. Organizers doubled the number of workshops and master classes compared to last year.

The conference ended with a night of entertainment that included jazz pianist Oliver Jones and electro-pop group Valaire.