This week's roundup includes an interactive door to the Olympics in Toronto, Tinder's ice cream-theme playground in New York, a jerky airstream tour on the West Coast, and a pool of sprinkles in New York.
Tinder sponsored an ice cream-theme playground, which included an ice cream scoop seesaw, a Neapolitan ice cream sandwich swing, and a colorful sprinkle illustration wall.
The Museum of Ice Cream pop-up, a project from creative strategist Maryellis Bunn and Lightbox founder Manish Vora, is on display through August 31 across from the Whitney Museum of American Art in New York. The homage to ice cream has numerous installations, including a pool of fake sprinkles produced by Vance Garrett Productions.
Other installations included hanging ice cream cone lightbulbs with a waffle cone pattern backdrop.
The 11th annual Jazz Age Lawn Party, sponsored by St-Germain liqueur, took place August 13 to 14 at Governors Island in New York. The event, which was produced by Tina Wright, featured a 1920s-theme stage designed by Arenella Productions.
The event featured crescent moon photo booths designed by Michael Arenella.
Artisanal jerky brand Krave launched an Olympics-inspired campaign in May, promoting its jerky on a mobile tour from a branded Airstream lounge. Conceptualized and produced by GoodDog, the sister agency of LeadDog Marketing Group, the lounge has stopped at music and culinary festivals on the West Coast. The tour's last stops will be at Bumbershoot festival in Seattle on September 5 to 7, and the Kaaboo Del Mar festival in San Diego on September 16 to 18.
All Star Code, a nonprofit that prepares young men for full-time employment in the tech industry, hosted its third annual summer benefit at a private residence  on August 6 in East Hampton, New York. The event, which was catered by Red Rooster Harlem, featured eye-catching "Lucky Macarons" made with duck liver and aged balsamic vinegar.
The ninth annual Outside Lands music festival took place August 5 to 7 at Golden Gate Park in San Francisco. The Heineken House activation, created by Heineken and the Corso Agency, offered a digital graffiti wall with shareable photo experiences for consumers. Guests posed for a picture and then "tagged" the image with logos and stencils. Pictures could be sent via email, printed, or shared over social channels.
Google Chromecast's Castland, created in a partnership with Grow Marketing, offered a living-room environment where a Chromecast Audio demo was integrated into the GIF experience, which includes audio-reactive lighting and music by festival artists.
Canadian Tire's "Red Door to Rio" activation enables real-time communications between Canada's Olympic athletes in Rio and their fans in the Toronto area. The activation, which debuted at the Canadian Broadcasting Centre on August 8, was produced by WonderMakr and features two doors made of Canadian pine.
