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December 9, 2015: How the Victoria's Secret Fashion Show Pays Off, Why One Fashion Brand Chose Music Festivals Over Fashion Week, See a Bank Branch Made of 5,000 Pounds of Gingerbread

1. HOW THE VICTORIA'S SECRET FASHION SHOW PAYS OFF: Despite a cost estimated at around $12 million, the Victoria’s Secret Fashion Show pays off for the brand. President and C.E.O. Sharen Turney said the show “pays for itself five times over,” although she declined to disclose details. A licensing fee from broadcaster CBS as well as sponsorship deals from other brands helps to offset the bottom line, as do sales at Victoria’s Secret stores following the show, which this year aired Tuesday night. Forbes: “By featuring young, popular models with huge social media followings, such as Gigi Hadid and Kendall Jenner, plus buzzy pop acts like The Weeknd and Selena Gomez, Victoria’s Secret ensures they appeal to an ever-fickle young audience. … Still, that appeal comes at a price. A 2011 estimate pegged the fashion show’s cost at some $12 million; a far cry from the $200,000 to $1 million pricetag of typical fashion shows.”

2. WHY ONE FASHION BRAND CHOSE MUSIC FESTIVALS OVER FASHION WEEK: Fashion brand Hunter is quitting London Fashion Week next year in favor of a more direct appeal to consumers using events like music festivals. Footwear News: “Hunter confirmed that it would not stage a show in February as part of a new strategy to speak directly to its audience via music festivals and its own retail stores. … The label did not provide any further details about its plans, but it’s understood the activity will begin in the spring, around the time Coachella begins.”

3. SEE A BANK BRANCH MADE OF 5,000 POUNDS OF GINGERBREAD: Philadelphia consumers could do their banking in a PNC Bank branch made from 5,000 pounds of gingerbread this weekend. The life-size structure offered services such as an ATM and opening new accounts, as well as brought holiday cheer to Penn’s Landing. Adweek: “‘We are so inundated with holiday messages this time of year, we knew we needed to do something attention-getting and hard to ignore,’” Jeremy Bernstein, evp and group creative director at Deutsch. … Deutsch partnered with Design Compendium and Bredenbeck's Bakery in Philadelphia to create the gingerbread bank, which was in development for six months and took four days to build. The walls, ceiling and floor, as well as many of the interior and exterior components of the structure, were preassembled in Brooklyn.


BOSTON:  Chef Tiffani Faison will open Tiger Mama this week. In Fenway, the Southeast Asian restaurant will have a tiki bar; its menu will offer curries, noodles, and other dishes.

CHICAGO:  A new Conrad Hotel is scheduled to open at 101 East Erie Street in the spring. Preliminary plans for the 289-room hotel include a ground-floor Italian restaurant, another eatery inspired by the 1950s and 1960s, and a potential rooftop bar. Eater:

HOUSTON:  The Westin the Woodlands is slated to open in late February 2016. The 302-room hotel will have 15,000 square feet of meeting and event space.

LAS VEGAS:  Global Experience Specialists has named Wendy Gibson as executive vice president of global marketing.

For the ninth year of its holiday toy drive on December 10, XS nightclub aims to surpass $1 million in lifetime donations.

LOS ANGELES:  Dream Hotels is slated to open Dream Hollywood, its West Coast flagship, in 2016. The 179-room hotel will have five dining and nightlife venues and an 11,000-square-foot rooftop.

The Wizarding World of Harry Potter is slated to open at Universal Studios on April 7.

Local event listings from the new Masterplanner:

MIAMI/SOUTH FLORIDA:  Crane’s Beach House will host the fourth annual Best Bite on the Ave tonight. The ticketed food event invites guests to vote for the best item from participating restaurants.

NEW YORK:  SantaCon will kick off on Saturday at McCarren Park in Greenpoint, Brooklyn. As many as 1,000 people are expected to gather in the park. DNAinfo:

Diffa's Dining by Design 2016 will take place March 17-21 at Pier 92. The event will be co-located with the Architectural Digest Design Show.

The American Folk Art Museum's Fab Folk Fest will take place Saturday and Sunday.

Local event listings from the new Masterplanner:

ORLANDO/CENTRAL FLORIDA:  Paddywagon Irish Pub will open at the Dellagio Town Center in March.

SAN FRANCISCO:  The San Francisco Ballet 2016 Opening Night gala will take place on January 21. The night will include a cocktail reception and after-party at City Hall; the performance will take place at War Memorial Opera House.

The Noise Pop Festival, which will take place February 19-28 at various venues in the San Francisco Bay Area, has added new acts to its lineup including Carly Rae Jepsen.

TORONTO:  The Walrus Foundation’s 2016 gala will take place on January 20 at the Fermenting Cellar. Daniel et Daniel will cater.

WASHINGTON, D.C.:  Washington City Paper will launch an indoor version of its Crafty Bastards Arts & Crafts Fair February 6 at the Hecht Warehouse at Ivy City.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, Anna Sekula, and Ian Zelaya in New York.

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