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October 25, 2016: Nielsen to Expand TV Ratings Measurement to Live Public Viewing, Hospitality Hiring Startup Raises More than $2 Million to Expand Nationally, Victoria's Secret Fashion Show Heads to Paris for the First Time


1. NIELSEN TO EXPAND TV RATINGS MEASUREMENT TO LIVE PUBLIC VIEWING: Nielsen is slated to expand its TV ratings measurement service to out-of-home viewing in public places such as sports bars, hotels, and gyms. The global data measurement company will launch the new service using its portable people meter in April. Adweek: “Clients who subscribe to Nielsen's new service will receive ratings estimates (including C3 and C7) that combine in-home viewing—which is based on the company's national TV ratings panel—with this out-of-home viewing using its PPM panels. Nielsen said the service—which will provide ratings for live through live-plus-7 days of viewing—will launch in April, and contain data going back to January 2017. Shortly after launch, it will add data that stretches back to September. The new offering will launch as a stand-alone service, but Nielsen plans to eventually add the out-of-home data to its national ratings. The PPM device, which panelists carry with them, will allow Nielsen to measure television viewing in places like restaurants, bars, airports and waiting rooms. Nielsen will rely on data from more than 75,000 PPM panelists located in 44 local markets, which the company can use to project out-of-home viewing in more than half of the U.S. population. The measurement will be a boon to news and sports networks like CNN and ESPN, which have a large out-of-home audience that has never been properly measured, so it's no surprise both companies are on board with Nielsen's new service.” http://bit.ly/2ez3mv1

2. HOSPITALITY HIRING STARTUP RAISES MORE THAN $2 MILLION TO EXPAND NATIONALLY: Industry, a San Diego-based startup that helps people find jobs in the hospitality industry, has raised $2.3 million to expand across the United States. TechCrunch: "Industry likens itself to LinkedIn for the restaurant and hotel industry. The platform lets prospective employees in the hospitality industry (like bartenders and chefs) create a profile that uniquely shows off their relevant skills. This can include things like photos of meals they have prepared or even video of them working on the job in a kitchen or behind the bar. When compared to sites like Craigslist that only let applicants blindly submit a resume, the potential for a personalized platform like Industry becomes clear. Industry also lets employees network with other employees in the industry, with the goal of meeting new contacts or even getting your foot in the door at a new establishment. The startup is now live in 9 cities across the West Coast — and boasts 30 percent month-over-month on both the employee and employer side of the marketplace. In San Diego, their first city, Industry now has about 20 percent of the entire hospitality market (which totals ~6,000 restaurants) on its platform. ndustry has onboarded some impressive clients, like Disney and MGM. Cody Barbo, co-founder and CEO of Industry, explained that even high-profile hospitality groups like MGM still experience trouble hiring solid candidates — something Industry helps them with." http://tcrn.ch/2eyhtyQ

3. VICTORIA'S SECRET FASHION SHOW HEADS TO PARIS FOR THE FIRST TIME: Victoria's Secret has officially confirmed that its annual fashion show will take place in Paris for the first time. Women's Wear Daily: "The show is to be broadcast on Dec. 5 on the CBS Television Network and is watched in more than 190 countries. Musical performers at the extravaganza are to be revealed at a later date. It is understood the event will be filmed on Nov. 30 and include a lingerie show featuring such Victoria’s Secret Angels as Adriana Lima, Alessandra Ambrosio, Lily Aldridge, Elsa Hosk, Jasmine Tookes, Josephine Skriver, Lais Ribeiro, Martha Hunt, Romee Strijd, Sara Sampaio, Stella Maxwell and Taylor Hill. While often held at the 69th Regiment Armory in New York, the show has also been staged in cities including Miami, Los Angeles, and Cannes, France. It moved to London in 2014 and returned Stateside last year." http://bit.ly/2eLcoj2

* LOCAL NEWS *

COAST TO COAST:  The National Restaurant Association has named Terry J. Erdle chief revenue officer. In this newly created position, Erdle will be primarily based in the Chicago office of the Washington, D.C.-based organization. 

CraftWorks Restaurants & Breweries has acquired seven existing Old Chicago Pizza & Taproom locations from longtime franchise partner OCI Enterprises. The restaurants are located across the Southeast, with a presence in Tennessee, Kentucky, and Indiana.

BOSTON:  The Massachusetts Restaurant Association's biannual Hall of Fame dinner will take place November 16 at the Westin Hotel in Waltham. The event will celebrate 2016 Hall of Fame inductees Steve Miller, Kevin Harron, Jon Coyne, and the second generation of Kowloon Restaurant's Wong family.

CHICAGO:  The fourth annual Paying it Forward Ping Pong Ball will take place Thursday at the Hard Rock Hotel Chicago. The table tennis event, which is presented by the Jackson Chance Foundation and Becker Ventures, benefits families with critically ill babies in the neonatal intensive care unit.

DALLAS/FORT WORTH:  The Omni Frisco Hotel, which is slated to open in June 2017, has appointed Gayla Guyse as director of sales and marketing.

LAS VEGAS:  Sin City Brewing Co. will open its fourth location at Grand Bazaar Shops on Friday. The newest brewery will be the first to offer outdoor seating.

LOS ANGELES:  EverWalk Nation, a 138-mile walking initiative founded by open-water swimmer Diana Nyad, kicked off October 23 and runs through Saturday. The event kicked off at the Santa Monica Civic Center and will end in Point Loma in San Diego.

Los Angeles International Airport's Terminal 6, which unveiled its redesign on October 18, has several destinations for dining and shopping. The terminal's eateries include the Marketplace by Wolfgang Puck; a food court featuring the Kitchen, WPizza, and the Wine Bar; and Blu2o, which has beach-inspired cuisine.

For information on upcoming events in Los Angeles, visit Masterplanner: http://www.masterplanneronline.com/losangeles

MIAMI/SOUTH FLORIDA:  Howard Wein Hospitality (H.W.H), the Diplomat Beach Resort, and Thayer Lodging Group have launched Diplomat Restaurant Group, which is based in Hollywood, Florida. Helmed by H.W.H., the group comprises more than 10 culinary destinations. The bar offerings, also led by H.W.H, will have cocktail creations from acclaimed bartender Willy Shine. Set to open in 2017 are Monkitail, a Japanese restaurant from chef Michael Schulson; Point Royal, an American restaurant and bar from chef Geoffrey Zakarian; Counter Point, a cafe extension of Port Royal; Playa, which serves Latino fare from chefs Sue Torres and Darren Carbone; the Hotel Bar; Candy & Cones, which serves confectionery and ice cream; and the Canteen, a convenience store. The Diplomat Beach Resort is currently undergoing a $100 million transformation.    

The 19th annual March of Dimes Signature Chefs Auction presented by Goya and Resorts World Bimini will take place November 3 at the Biltmore Hotel in Coral Gables.

NEW YORK:  Lottery registration for the 40th annual Empire State Building Run-Up started Monday and will continue through November 27. Presented by Marmot, the event—which is produced by NYCRUNS and gives a runner the chance run up the Empire State Building—will take place February 1, 2017.

This year's TRU Love Benefit, titled Embracing the Unlimited: A Celebration of Inclusion in the Arts, will take place November 6 at the New York Public Library for the Performing Arts at Lincoln Center. The theater fund-raiser has a lineup of performers including Hamilton's Brandon Victor Dixon, Tonya Pinkins, and Jay Armstrong Johnson.

The 6,000-square-foot Magnolia Restaurant and the 4,000-square-foot Lovage Rooftop & Indoor Lounge will open at 350 West 40th Street on December 5. The restaurant, located on the ground floor of the building, is an American bistro. The lounge, on the 36th floor, will serve specialty cocktails and light fare. Both venues are from Addison Hospitality Group.

For information on upcoming events in New York, visit Masterplanner: http://www.masterplanneronline.com/newyork

ORLANDO/CENTRAL FLORIDA:  Disney World has added more Magic Kingdom wedding options, including animated cakes and ceremonies next to Cinderella's Castle. Orlando Sentinel: http://bit.ly/2f1O3un

PHILADELPHIA:  NeoCon East will take place November 9-10 at the Pennsylvania Convention Center. More than 200 companies are participating in the event, which is a marketplace for workplace products and services.

TORONTO:  The Toronto Christmas Market in the Distillery District will run November 18-December 22.

WINSTON-SALEM, NORTH CAROLINA:  Hospitality Ventures Management Group has named Kevin Robert area general manager of the company’s recent acquisitions in the Twin City Quarter complex. In his new role, Robert will help transition the group into the Winston-Salem market, and lead the management of the area’s operations team consisting of the 315-room Marriott, the 147-room Embassy Suites, and the 100,000-square-foot Benton Convention Center.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin and Claire Hoffman in Los Angeles, Mitra Sorrells in Orlando, and Carla Hay, Beth Kormanik, Michele Laufik, Jill Menze, and Ian Zelaya in New York.

BizBash Daily is the must-read digest of event industry news from BizBash.com.

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