Victoria's Secret Pink took over SoBe's Raleigh Hotel again this year for the second annual "Rally at the Raleigh." Held on March 12, the afternoon poolside bash-created to maximize brand awareness-was once again open those who stopped by a Victoria's Secret store to pick up a ticket.
Tony Berger from Relevent L.L.C., in conjunction with the in-house Pink marketing team, transformed the hotel's pool deck into a sorority sisters' haven, complete with a merchandise shop, a spot where guests could customize purchased items, and plenty of Pink branding.
Throughout the afternoon, bikini-clad guests danced to the beats of DJ Irie and sampled simple fare provided by the hotel's catering team. Celebrity guests like Vanessa Minnillo, Brody Jenner, and Frankie Delgado and models Miranda Kerr and Behati Prinsloo hosted the afternoon's activities, which included Twister, dodgeball, and diving for the brand's signature Pink dogs.
Tony Berger from Relevent L.L.C., in conjunction with the in-house Pink marketing team, transformed the hotel's pool deck into a sorority sisters' haven, complete with a merchandise shop, a spot where guests could customize purchased items, and plenty of Pink branding.
Throughout the afternoon, bikini-clad guests danced to the beats of DJ Irie and sampled simple fare provided by the hotel's catering team. Celebrity guests like Vanessa Minnillo, Brody Jenner, and Frankie Delgado and models Miranda Kerr and Behati Prinsloo hosted the afternoon's activities, which included Twister, dodgeball, and diving for the brand's signature Pink dogs.
StarTraks Photo