Victoria's Secret put its most visible asset on display to lure shoppers into its SoHo store and introduce its newest fragrance. But instead of parading around in the lingerie retailer's bras and panties, Angel models Alessandra Ambrosio, Miranda Kerr, and Candice Swanepoel donned aprons and gardening gloves to staff a makeshift flower shop for the launch of the Heavenly Flowers scent at the Broadway flagship on Saturday afternoon.
Designed to highlight the limited-edition perfume's floral notes, the Jes Gordon-produced promotion (conceived and publicized by the inhouse staff at Victoria's Secret Beauty) put the trio of supermodels behind a worktable and flower cart, where they handed out fresh-cut yellow tulips and roses to passersby. As an incentive to purchase items from the store, Ambrosio, Kerr, and Swanepoel also signed glossy photos for those who spent $35 or more on beauty products.
