The event, which ran from 1 p.m. to 4 p.m., was only open to members of Pink Nation, the brand’s online community that offers inside scoops and exclusive deals on Pink merchandise. Around 3,500 members signed up for tickets to the Beach Bash via the Pink Nation Web site and Facebook, or by sending a text to receive details.
Sarah Sylvester, Victoria's Secret Pink campus and event marketing director, oversaw the event, with Tony Berger of the Relevent Group taking charge of all production. DJ Irie, Miami’s go-to celebrity DJ, kept the afternoon’s energy high with Top 40 hits.
Event highlights included a Pink Swim Shack, where attendees could purchase apparel, and a series of beach games, where Pink Nation members could play against the celebrity hosts and models.
The challenges included” “Digging For Dogs,” where competitors had to dig Pink-branded dog toys out of the sand; an "IcePop Freeze contest"; and a challenge course that saw teams walking a balance beam, playing an oversize puzzle, and hitting the slip-and-slide to demonstrate their speed and agility.
Victoria’s Secret Pink declared the Beach Bash a “spring break success” on its Facebook page, where a video of the festivities was posted the day after the event, garnering more than 2,200 “likes” from Pink Nation members.
