Chevy to Sponsor Country Music Awards

Deputy Mayor Dan Doctoroff, Chevrolet general director of advertising and sales promotion Kim Kosak, Country Music Association (CMA) strategic marketing vice president Rick Murray, and the city’s chief marketing officer Joseph Perello announced a marketing partnership built around the CMA awards, which will be held for the first time outside of Nashville this year on November 15 at Madison Square Garden. The awards will be integrated into the 2005 Chevy Music Tour, which will include summer and fall performances by country artists. In addition to the awards, Chevy will be the official automotive sponsor of the CMA Music Festival, held in Nashville in June.
Posted 04.13.05
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