February 7, 2017: C.F.D.A. to Raise Awareness for Planned Parenthood During Fashion Week, Super Bowl LI Shy of Ratings Record, Inside Nashville's Upcoming Immersive Drive-In Theater

1. C.F.D.A. TO RAISE AWARENESS FOR PLANNED PARENTHOOD DURING FASHION WEEK: The Council of Fashion Designers of America has partnered with Planned Parenthood to launch Fashion Stands With Planned Parenthood, an initiative that will raise awareness and money for the organization during New York Fashion Week. Women's Wear Daily: "Under the Trump administration, politicians are taking steps to defund Planned Parenthood health centers. Should that occur, millions of people—nearly half of whom are people of color and many who live in rural areas—would lose the care they rely on. To address the urgency of the situation, the CFDA has created a pink pin for CFDA members and supporters to use during their fashion week shows and presentations. Designed by The Creative Group, Condé Nast, the pin has been distributed to all participating designers; public relations, modeling agencies and creative; fashion week locations; industry influencers, and press attending New York Fashion Week from Feb. 9 to 16. The CFDA worked with Tracy Reese, one of its board members, to encourage designers to wear the pin when they take their bow and place it on one or more models in their show, and distribute them to all front row attendees, as well as their front-of-house staff. … The pin serves as a call to action and a way to highlight the support that CFDA members have for Planned Parenthood. Each pin will be accompanied with an information card that outlines Planned Parenthood’s services and actions they can take to get involved and stand with the organization. The CFDA is encouraging everyone to take a picture wearing the pin and share it using the hashtag #IStandWithPP to followers." http://bit.ly/2kLzNXS

2. SUPER BOWL LI SHY OF RATINGS RECORD: While Sunday's Super Bowl featured a historic overtime win and a high-energy halftime performance from Lady Gaga, viewership of the 51st edition of the game was down compared to last year. The New York Times: "Sunday’s game drew 111.3 million viewers on Fox, high enough to tie it for fourth place among the most-viewed programs in TV history but down slightly from last year’s total of 111.9 million viewers. It was the eighth consecutive year that the Super Bowl exceeded 100 million viewers. And the game’s wild ending—particularly for what looked like a certain blowout late into the third quarter, with the Falcons holding a commanding 25-point lead—brought in a huge audience. The game peaked between 10 and 10:30 p.m. with a 52.1 rating and 74 share, higher than at any point for last year’s game, according to Nielsen. Fox said on Monday that when streams from its Fox Sports Go app and its Spanish-language sports channel, Fox Deportes, were added in, the viewership was 113.7 million viewers, tying it for the second-best multiplatform performance in Super Bowl history. Still, this is the second consecutive year that the Super Bowl did not set a new ratings record, and the game caps a troubling yearlong trend for the league. Ratings for N.F.L. games in the 2016-17 season were down 9 percent over the regular season and 6 percent through the first three weeks of the playoffs, according to the research firm MoffettNathanson." http://nyti.ms/2kLBl4t

3. INSIDE NASHVILLE'S UPCOMING IMMERSIVE DRIVE-IN THEATER: An indoor replica of a 1960s-style American drive-in theater is slated to open in Nashville in 2018. Variety: "Called the August Moon Drive-In, the attraction takes a page from upscale dine-in exhibitors like Alamo Drafthouse as well as from immersive theater events like 'Sleep No More.' The $10 million project aims to conjure a summer night in the sixties under a 40,000-square-foot, air-supported dome, complete with simulated starry sky, seating in modified classic cars and food service (with a full bar) focused on artisanal takes on comfort-food standards like burgers and milkshakes. August Moon is created and designed by Michael Counts, who got his start as the director of sprawling, immersive theater events in Brooklyn before he moved on to live, interactive projects that have included New York escape room 'Paradiso: Chapter 1' and 'The Walking Dead Experience.' 'Essentially we’re building a soundstage,' he said of what’s envisioned as an intricately detailed recreation of an outdoor space with grass, trees, hammocks, fireflies, sunsets and the scent of meadow air. 'We’re building a set as if you’re going to shoot an outdoor scene in a movie, on an indoor stage.' Nashville was chosen for the launch in part because it seemed a good fit for the attraction’s classic-Americana vibe." http://bit.ly/2kAgTkG


* INDUSTRY NEWS *

The Association of Destination Management Executives International announced the winners of its 2017 A.D.M.E.I. Awards on January 21 at the Hotel Arts in Barcelona, to conclude the A.D.M.E.I. annual conference. A full list of winners can be found here.

* LOCAL NEWS *

CHICAGO:  The second annual One of a Kind Spring Show will take place April 28-30 at the Mart. The artisan shopping event will feature products from more than 300 designers, artists, and home goods makers.

DALLAS/FORT WORTH:  The third annual Dallas/Fort Worth South Asian Film Festival will run March 3-5 at the Perot Museum and AMC Village on Parkway 9.

LAS VEGAS:  The newly redesigned Guinness store located at the Shoppes at Mandalay Bay now offers a new event for groups: the first Perfect Pint Experience located outside of Dublin, Ireland. The experience includes learning how to pour in six steps, plus keepsakes.

LOS ANGELES:  Academy governor Jeffrey Kurland, event producer Cheryl Cecchetto, and chef Wolfgang Puck will return as the creative team for the 89th annual Governors Ball, taking place February 26 after the Oscars in the Ray Dolby Ballroom on the top floor of the Hollywood & Highland Center.

Veteran Grammy awards producer Ken Ehrlich has extended his long-term commitment to the Recording Academy through 2020.

For information on upcoming events in Los Angeles, visit Masterplanner: http://www.masterplanneronline.com/losangeles

MIAMI/SOUTH FLORIDA:  Italian food hall concept Le Centrale is slated to open this fall inside Brickell City Centre. The three-story venue will span more than 38,000 square feet and offer Italian-inspired restaurants and cafes, a culinary school, and a retail space.

NEW YORK:  The New York Botanical Garden's annual Orchid Dinner will take place Wednesday in the Grand Ballroom at the Plaza Fifth Avenue at Central Park South.

For information on upcoming events in New York, visit Masterplanner: http://www.masterplanneronline.com/newyork

ORLANDO/CENTRAL FLORIDA:  Homewood Suites by Hilton Orlando Convention Center South is now open. The hotel has 133 studio, one-, and two-bedroom suites with full kitchens.

PHILADELPHIA:  Bridal fashion event Love is in the Air will take place February 23 at the Horticulture Center. The event will feature a fashion show and a cocktail reception with cuisine courtesy of Starr Events. Uncommon Events will create the table designs and floral arrangements.

SAN FRANCISCO:  1 Hotels has announced it will expand with three new locations, including a hotel in Silicon Valley. Slated to open in 2019, 1 Hotel Sunnyvale will have 332 rooms, 10,000 square feet of dining space, and 19,000 square feet of meeting space.

TORONTO:  Staffing and events agency the Concierge Club is rebranding this month. The rebrand will include a new website, a new logo, and expanded client services including the launch of the Car Club, which involves promotional vehicles that can be custom-wrapped and branded to meet client needs.

YOUR NEWS: What are you doing? Tell us: [email protected]. 

JOB BOARD: Post a job or find a job: http://jobs.bizbash.com

With contributions from Jenny Berg in Chicago, Alesandra Dubin and Claire Hoffman in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, and Ian Zelaya in New York.

BizBash Daily is the must-read digest of event industry news from BizBash.com.

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