Photo: Jenny Berg/BizBash
On Tuesday night, the W Chicago City Center hosted a Valentine's Day bash in its new EWow Suite. In keeping with the theme, the hotel's in-house mixologist, Lauren Parton, created personalized love potions at the bar. After asking guests a series of questions about cocktail preferences—what kind of spirits and flavors they preferred, for example—Parton prepared a specialized drink. She also wrote down the recipe and bottled up a portion of the cocktail mixer as a gift. The tops of the take-home jars were printed with saucy labels such as "Sultry Spirit" and "Birds & Bees."
