BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Venues & Destinations
  2. United States
  3. Chicago

Beefed Up

At the launch of its new Angus beef burger, McDonald's paid tribute to its hamburger history in Canada with an exhibit displaying past commercials, burger packaging, and toys.

Erin Letson
April 25, 2008
Old posters, framed burger wrappers, and artwork filled the Sky Room at the Carlu yesterday afternoon for a McDonald's exhibit entitled "The Burger as Art: a Retrospective." As a lead-up to the launch of its new Angus burger, the fast-food chain brought in memorabilia from the company's Hamburger University in Oak Brook, Illinois. McDonald's Canada communications director Ron Christianson worked with the company's marketing and communications team to put on the event and turned to Coca-Cola to provide the afternoon's beverages.

Items on display included T-shirts, toys, and old McDonald's TV commercials, including one featuring actor Jason Alexander. "We picked items of an iconic nature," Christianson said. "We wanted people to see the new product and connect to what they've seen in the past." Guests at the event included media, suppliers, and McDonald's employees.Christianson introduced Laurie Laykish, senior vice president of menu and strategy at McDonald's Canada, to announce the new Angus burger at the exhibit. Laykish, who described the burger as a "masterpiece" and "pièce de résistance," unveiled a framed painting of the new menu item, and a costumed Hamburglar joined her for a photo opportunity. The company is highlighting the homemade style of the burger in a new ad campaign with the tagline "Just like you'd make, so why not take credit?"
The McDonald's Angus burger
The McDonald's Angus burger
Photo: BizBash
The event included posters from past McDonald's burgers like the Big Xtra and the McLean Deluxe.
The event included posters from past McDonald's burgers like the Big Xtra and the McLean Deluxe.
Photo: BizBash
Displays included a retro box and poster of the McD.L.T., a burger from the 1980s.
Displays included a retro box and poster of the McD.L.T., a burger from the 1980s.
Photo: BizBash
Servers passed the new Angus burger on silver trays with cloth napkins.
Servers passed the new Angus burger on silver trays with cloth napkins.
Photo: BizBash
The exhibit featured a painting of floating burgers with the McDonald's logo in the background.
The exhibit featured a painting of floating burgers with the McDonald's logo in the background.
Photo: BizBash
Latest in Chicago
Vela
Chicago
10 New Venues in Chicago for Spring 2025 Meetings and Events
Salon 61
Chicago
10 New Venues in Chicago for Fall 2024 Meetings and Events
Kindling
Chicago
10 New Venues in Chicago for Summer 2024 Meetings and Events
Ramova Theatre
Chicago
10 New Venues in Chicago for Spring 2024 Meetings and Events
Related Stories
Gluten-free cookies from Whole Bakers
Chicago
Health-Conscious Cookies
Suites in the Residence Inn are equipped with full kitchens.
Chicago
New Two-in-One Hotel Targets Travelers and Long-Term Guests
Centerpieces played off the evening's spring flours theme.
Chicago
All in the Family
Chicago Hot Glass offers glassblowing demonstrations.
Chicago
What Are Some Crafty Takes on Teambuilding?
More in Chicago
Chicago
10 New Venues in Chicago for Spring 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Chicago.
Vela
Chicago
10 New Venues in Chicago for Fall 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Chicago.
Salon 61
Chicago
10 New Venues in Chicago for Summer 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Chicago.
Kindling
Chicago
10 New Venues in Chicago for Spring 2024 Meetings and Events
Take an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in Chicago.
Ramova Theatre
Chicago
10 New Venues in Chicago for Fall 2023 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Chicago.
TheWit
Chicago
10 New Venues in Chicago for Summer 2023 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Chicago.
The Color Factory
Most Popular
Strategy
How to Keep Sponsors Happy—Without Sacrificing an Event's Integrity
Event Production & Fabrication
Robin Hood's 2025 Benefit Gala Had the Home Field Advantage—How a Sports Theme Helped Raise $72 Million
Experiential Marketing, Activations & Sponsorships
Netflix Rebuilds a Bookstore for 'YOU' Fan Experience—See Inside Joe Goldberg's Twisted Reality
Sports
Why More and More Brands Are Sponsoring Women's Sports Leagues
Meetings
What You Might Have Missed From the 2025 Upfront Season
Food Trends
Event Profs Share the Catering Moments They’ll Never Forget
Chicago
10 New Venues in Chicago for Spring 2023 Meetings and Events
Take a peek at these buzz-worthy restaurants, hotels, meetings and event spaces, and more recently opened in Chicago.
Gallery Terrace at The Gwen Hotel
Sponsored
Step Inside Convene at 333 North Green in Chicago
Convene
Take a look at the space designed to reimagine how we meet and work.
Convene 333 North Green Street Chicago
Chicago
10 New Venues in Chicago for Fall 2022 Meetings and Events
Take a peek at these buzz-worthy restaurants, hotels, meetings and event spaces, and more recently opened in Chicago.
The LaSalle Hotel
Sponsored
Why You Should Book Your Next Event at Time Out Market
Time Out Market
Trust the experts to execute your next big bash in NYC, Miami, Boston, or Chicago.
Time Out Market
Chicago
9 New Venues in Chicago for Summer 2022 Meetings and Events
Take a peek at these buzz-worthy restaurants, hotels, meetings and event spaces, and more recently opened in Chicago.
Five Iron Golf
Sponsored
Why the Secret to Keeping Attendees Talking About Your Events Starts With Venue Selection
Field Museum
Creating a memorable experience starts with a memorable venue. Here’s why the Field Museum in Chicago is the perfect, unique space to do just that.
Field Museum Biz Bash Article
Page 1 of 81
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.