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  1. Venues & Destinations
  2. United States
  3. Chicago

10 Surprisingly Luxurious Tents at the Chicago Gourmet Food Festival

Jenny Berg
October 9, 2012

Chicago Gourmet, a prestigious food festival put on by the Illinois Restaurant Association and presented by title sponsor Bon Appรฉtit, took over Chicago's Millennium Park September 29 and 30. Southern Wine and Spirits of Illinois was the presenting sponsor. With celebrity chef demonstrations, food tastings, educational seminars, and book signings, the event also offered copious samples of wines and spirits. 

For the first time this year, Event Creative was tasked with building out the tents that housed tasting bars for brands such as Blue Moon, Skinny Girl, and Knob Creek. Each brand had a lush, atmospheric tent that went well beyond the simple bar-with-samples setup seen at more causal food festivals.

"I worked directly with the Illinois Restaurant Association on the design of the common spaces," including the tent that housed the Hamburger Hop kick-off party on September 28 and the lawn furniture that provide seating areas throughout the festival, said Event Creative senior account executive Kelly Wagner. "As for the decor for the vendor tents, I worked directly with some 20 brands to bring their visions to life. It was quite the undertaking, designing and executing the number of tents that Event Creative handled, and the final result was such a sight to see." Here's a look inside 10 of those luxuriously appointed vendor tents.

Christina Greenstein, senior manager of special events at Bon Appétit, consulted with her creative team to develop a vision for the brand's tent at the festival. 'They were looking for me to pull together an overall theme inclusive of tasting tables, furniture, and ceiling decor to attract attendees to their 80- by 16-foot tent,' said Wagner. The space housed five tasting stations and a lounge, and Wagner selected an autumnal color palate of mushroom, beige, and copper for the space. The stations had stained wood tabletops with custom acrylic insets. Landscapes growing from within the tables held broom corn, fountain grass, ferns, and fresh ivy. Vintage farm windows suspended from the ceiling added a sense of intimacy.
Christina Greenstein, senior manager of special events at Bon Appรฉtit, consulted with her creative team to develop a vision for the brand's tent at the festival. "They were looking for me to pull together an overall theme inclusive of tasting tables, furniture, and ceiling decor to attract attendees to their 80- by 16-foot tent," said Wagner. The space housed five tasting stations and a lounge, and Wagner selected an autumnal color palate of mushroom, beige, and copper for the space. The stations had stained wood tabletops with custom acrylic insets. Landscapes growing from within the tables held broom corn, fountain grass, ferns, and fresh ivy. Vintage farm windows suspended from the ceiling added a sense of intimacy.
Photo: Josh Sears for Event Creative
The Palmer House Hilton Hotel set up a tent to offer tastings from its Lockwood Restaurant and Potter's Lounge. To channel the venue's meld of old-world aesthetics and modern amenities, Event Creative designers filled the tent with plexiglass bars and crystal chandeliers.
The Palmer House Hilton Hotel set up a tent to offer tastings from its Lockwood Restaurant and Potter's Lounge. To channel the venue's meld of old-world aesthetics and modern amenities, Event Creative designers filled the tent with plexiglass bars and crystal chandeliers.
Photo: Josh Sears for Event Creative
Jim Beam Global had a narrow 30-foot tent that combined three brands: Skinny Girl, Pucker, and Courvoisier. 'The challenge here was that each brand needed an identity, but they shared a space,' said designer Kelly Wagner. She placed Pucker in the center of the tent under a candy-hued canopy that had a lemonade-stand feel. The canopy contained the colors of the different Pucker flavors.
Jim Beam Global had a narrow 30-foot tent that combined three brands: Skinny Girl, Pucker, and Courvoisier. "The challenge here was that each brand needed an identity, but they shared a space," said designer Kelly Wagner. She placed Pucker in the center of the tent under a candy-hued canopy that had a lemonade-stand feel. The canopy contained the colors of the different Pucker flavors.
Photo: Josh Sears for Event Creative
The Skinny Girl section was decked in the brand's signature red-and-white colors. The space held a white bar with a red, tufted panel. The buttons in the tufting were black to mimic the black dots that also decorate the Skinny Girl branding.
The Skinny Girl section was decked in the brand's signature red-and-white colors. The space held a white bar with a red, tufted panel. The buttons in the tufting were black to mimic the black dots that also decorate the Skinny Girl branding.
Photo: Josh Sears for Event Creative
Belvedere vodka's sleek tent had an illuminated bar and billowing white drapes. Fresh citrus fruits were displayed to highlight the brand's vodka flavors Lemon Tea and Pink Grapefruit.
Belvedere vodka's sleek tent had an illuminated bar and billowing white drapes. Fresh citrus fruits were displayed to highlight the brand's vodka flavors Lemon Tea and Pink Grapefruit.
Photo: Josh Sears for Event Creative
Patron tequila had a bright, green-and-white space with oversize replicas of the brand's bee-shaped logo.
Patron tequila had a bright, green-and-white space with oversize replicas of the brand's bee-shaped logo.
Photo: Josh Sears for Event Creative
A 'Whiskeys of the World' tent served as a showcase for four whiskey brands in a 20- by 20-foot space. 'It was a challenge to design the tent since each brand needed a corner and a food station in the center,' said Wagner.
A "Whiskeys of the World" tent served as a showcase for four whiskey brands in a 20- by 20-foot space. "It was a challenge to design the tent since each brand needed a corner and a food station in the center," said Wagner.
Photo: Josh Sears for Event Creative
The whiskey tent was open on three sides, and, to hide the backs of the bars without closing off the area, Wagner employed a wood-slat design that framed the front corners of the space. She also designed a burlap backdrop with stenciled brand names and brought in distressed bars and barrels. The overall look, Wagner said, had a 'woodsy distillery feel.'
The whiskey tent was open on three sides, and, to hide the backs of the bars without closing off the area, Wagner employed a wood-slat design that framed the front corners of the space. She also designed a burlap backdrop with stenciled brand names and brought in distressed bars and barrels. The overall look, Wagner said, had a "woodsy distillery feel."
Photo: Josh Sears for Event Creative
Constellations Brands' 'Passport to Wine' tent represented a departure from previous years. 'The brand has typically executed this space using rich leathers and mahogany,' said Wagner. 'This year they asked for something that wouldn't be too far off from the brand's [traditional image], but would bring a modern, luxe wine-bar feel.' To achieve that look, Wagner and her team used faux boxwood hedge as the backdrop and brought in silver mirrors on which servers wrote the featured wines of the day. Organizers accented the space with silver travel accessories such as chrome binoculars, lacquered books, and a model airplane.
Constellations Brands' "Passport to Wine" tent represented a departure from previous years. "The brand has typically executed this space using rich leathers and mahogany," said Wagner. "This year they asked for something that wouldn't be too far off from the brand's [traditional image], but would bring a modern, luxe wine-bar feel." To achieve that look, Wagner and her team used faux boxwood hedge as the backdrop and brought in silver mirrors on which servers wrote the featured wines of the day. Organizers accented the space with silver travel accessories such as chrome binoculars, lacquered books, and a model airplane.
Photo: Josh Sears for Event Creative
For Blue Moon's autumnal tent, designers brought in dark-stained wood pergolas and clusters of mason jars filled with mixed floral arrangements that complemented the brand's trademark orange-and-yellow color palette. 'To bring more of a harvest look to the space, I did a bright orange bar, which was the perfect pop for the brand,' said Wagner.
For Blue Moon's autumnal tent, designers brought in dark-stained wood pergolas and clusters of mason jars filled with mixed floral arrangements that complemented the brand's trademark orange-and-yellow color palette. "To bring more of a harvest look to the space, I did a bright orange bar, which was the perfect pop for the brand," said Wagner.
Photo: Josh Sears for Event Creative
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