Many brands host "Christmas in July" theme events to promote summertime sales or showcase offerings for the upcoming holiday season. The Lincoln Park Zoo in Chicago fitted its annual gala with a similar theme this year and hosted "Zoo Ball: Arctic Blast" on July 10. Held on the institution's grounds, the black-tie event raised more than $1.1 million and drew 850 guests. The frosty theme showed up in everything from ice-blue pillows in the lounge area and flower arrangements that looked like snowballs to an eight-foot-tall polar bear and desserts dipped in blue rock-crystal sugar. Here's a peek at how planners gave an icy look to an alfresco event in July.







