Event industry pros will join BizBash C.E.O. and founder David Adler for the IdeaFest South Florida's Plan-A-Thon. The creative brainstorming session, which is part of the IdeaFest's new workshop series, will include Laila Brock, director of events and team operations for the Orange Bowl Committee; Rachel Gross, senior vice president of event marketing for Univision; Anita Mattner, executive director of special projects and events for the University of Miami; Mona Meretsky, president of Comcor Events & Meeting Production and Comcor Consulting Services; and Tracy Wallach, event lead for Executive Incentives & Travel.
The Plan-A-Thon will examine key strategies for brainstorming techniques, gather ideas, and implement the concepts into real-life scenarios, looking specifically at reinventing three key formats: the awards show, the gala fund-raiser, and the product launch.
BizBash IdeaFest South Florida will take place April 10 at the Fort Lauderdale Convention Center; attendees can register here.
