Guests received keys with their invitations that unlocked treasure chests placed around the store. Gifts inside varied from bottles of Chloé perfume to candles to mini Reese's Peanut Butter Cups, while others contained multimedia experiences with videos and music.
Photo: Bombshell Productions
Several boxes opened to reveal LED screens, each with different content. One showed the spring/summer 2015 collection advertising campaign on a loop while another featured model Pat Cleveland in Chloé designs. A third box played a video commissioned by Chloé to celebrate its 60th anniversary exhibition at the Palais de Tokyo.
Photo: Bombshell Productions
One of the more popular boxes was "E" for eyewear, a must-have accessory in sunny Miami.
Photo: Bombshell Productions
At a station marked "H" for hashtag, guests took pictures in front of a step-and-repeat. Guests kept one copy of the photo while the other was used in a collage wall later posted to social media.
Photo: Bombshell Productions
At a box marked "M" for music, guests wore headphones and listened to a playlist created by Chloé's creative director, Clare Waight Keller.
Photo: Bombshell Productions
A box marked "I" contained ice cream. The treat was a last-minute addition to the lineup, so Bombshell Productions fabricated a new box that could accommodate a layer of dry ice to keep the servings chilled.
Photo: Bombshell Productions
Maps led guests to the treasure boxes placed throughout the store and in a courtyard.
Photo: Bombshell Productions
The invitations, printed by Natural Impression Design, came with a key that guests were instructed to bring to the event.
Photo: Bombshell Productions
