Foodies from all over the country and beyond come for the food, the wine, and the spirits that this three-day extravaganza provides. And while each event is awesome, the Grand Tasting Village is truly the culmination of the South Beach Wine & Food Festival.Lee Brian Schrager, creator of the festival, hired Logistics Management Group to handle the logistics and set-up of the overall event. Most of the numerous tents from EventStar housed culinary competitions, seminars, and book signings; the two main structures were where restaurants, wine-and-spirits vendors, and other related companies set up tasting stations and put forth their best efforts.
Most restaurants (some local, some from out of state) had small booths that lined the perimeter of the Grand Tasting tents and did what they do best—showcase their food and feed hungry foodies. But it was the companies that branded their products with big, bold, memorable stations that really left a lasting impression.
Moët Hennessy USA hired David Tornek and Shai Zeleringof Touch Catering (which also produced the festival's opening event that Moët sponsored) to create memorable booths for Veuve Clicquot, Moët & Chandon, and the 10 Cane Rum Lounge. In the center of one tent, Veuve Clicquot's 20- by 20-foot bar and 15-foot-tall bright orange tower could not be missed. The tower featured two aerialists swinging from fabric hung from the ceiling, and the bar, of course, offered an endless supply of free-flowing bubbly.
In the other tent, Moët's 1,500-square-foot U-shaped bar was created to perpetuate its "B-Fabulous" campaign. The entire area was raised so guests could step up into the environment. The brand's signature large gold crown served as a cage for featured scantily clad dancers. There was also a DJ, an electric violinist, and a flutist playing tunes to keep the audience enthralled. Naturally, a variety of rose and White Star champagne, as well as Moët & Chandon's nector-on-ice, was served.
In the center of the tents, 10 Cane Rum's oasis offered passersby a variety of cocktails, either served by roaming waitstaff, or from the rustic wood bar. Guests enjoyed the tunes played by the five-piece steel drum band as they lounged in nearby covered seating areas.
Voss water built its booth out of actual bottles of water, while Evian showcased oddly shaped but beautiful special-order bottles with pink tops, which coordinated with its pink-and-white illuminated booth and the pink straws that were placed in every bottle.
Even Verizon Wireless made a big statement with a bold lounge-like area featuring red leather couches and plastic trays that held a wineglass and plate branded with the company's name
—Shari Lynn Rothstein
Read more coverage of the 2006 South Beach Wine & Food Festival...
Most restaurants (some local, some from out of state) had small booths that lined the perimeter of the Grand Tasting tents and did what they do best—showcase their food and feed hungry foodies. But it was the companies that branded their products with big, bold, memorable stations that really left a lasting impression.
Moët Hennessy USA hired David Tornek and Shai Zeleringof Touch Catering (which also produced the festival's opening event that Moët sponsored) to create memorable booths for Veuve Clicquot, Moët & Chandon, and the 10 Cane Rum Lounge. In the center of one tent, Veuve Clicquot's 20- by 20-foot bar and 15-foot-tall bright orange tower could not be missed. The tower featured two aerialists swinging from fabric hung from the ceiling, and the bar, of course, offered an endless supply of free-flowing bubbly.
In the other tent, Moët's 1,500-square-foot U-shaped bar was created to perpetuate its "B-Fabulous" campaign. The entire area was raised so guests could step up into the environment. The brand's signature large gold crown served as a cage for featured scantily clad dancers. There was also a DJ, an electric violinist, and a flutist playing tunes to keep the audience enthralled. Naturally, a variety of rose and White Star champagne, as well as Moët & Chandon's nector-on-ice, was served.
In the center of the tents, 10 Cane Rum's oasis offered passersby a variety of cocktails, either served by roaming waitstaff, or from the rustic wood bar. Guests enjoyed the tunes played by the five-piece steel drum band as they lounged in nearby covered seating areas.
Voss water built its booth out of actual bottles of water, while Evian showcased oddly shaped but beautiful special-order bottles with pink tops, which coordinated with its pink-and-white illuminated booth and the pink straws that were placed in every bottle.
Even Verizon Wireless made a big statement with a bold lounge-like area featuring red leather couches and plastic trays that held a wineglass and plate branded with the company's name
—Shari Lynn Rothstein
Read more coverage of the 2006 South Beach Wine & Food Festival...
Veuve Clicquot had an awesome presence with its bright orange booth.
Various entertainers took turns performing inside the oversize gold crown at the Mo?t & Chandon booth.
Voss water's entire booth was made out of the company's namesake bottles.
Evian's new triangular bottles sported a pretty pink top and logo.
