PRISM, WSG Development Company's latest condo property, will bring a touch of Miami Beach heat and Las Vegas luck to West Palm Beach. The company celebrated the sales center opening with a bash for more than 500 guests, which included a laser show that rivaled the best nightclubs down south.
WSG hired ACT Productions to create a high-energy club atmosphere inside the sales center, a former medical building that will eventually be the future site of the condo. "They wanted to bring Miami Beach to West Palm," said Barbara Goicoenchea, ACT's director of operations. "We used the colors of the PRISM logo plus lots of hi-tech elements to transform the space."
Two 11- by 8-foot water screens branded with the logo flanked the entrance. Guests walked down a 170-foot-long purple carpet lined with models from Saks Fifth Avenue offering libations. The 150-foot-long front wall of the building was painted white and its windows were covered, creating a single large projection screen surface. The condo's logo was projected by lasers onto the wall, along with cover images from co-sponsor Vive Magazine and renderings of the future condo.
ACT also built two 17- by 11-foot boxed screens in which shadow dancers performed throughout the evening. Hip celebrity DJ Tracy Young—who's mixed for Madonna—spun pulsating beats. Multicolored laser beams streamed over the DJ area created a rooftop effect above the guests. The laser show streamed different patterns in synch with the music. The whole area was awash in jewel tones of purple, indigo, and yellow.
Touch Catering brought in funky cocktail tables and stools that both had stainless steel pedestal-style bases and white acrylic tops. Each table had centerpieces with multileveled square glass vases filled with purple liquid. The vases were further decorated either with floating candles or strands of sparkling jewels. Touch also pulled double-duty by serving hors d'oeuvres such as Japanese Kobe beef in filo cones with vegetable slaw, spicy shrimp Bloody Mary shooters with pepper vodka, truffle cheese fries, and cinnamon-smoked duck breast served on beat chips with cherry chutney.
—Vanessa Goyanes
WSG hired ACT Productions to create a high-energy club atmosphere inside the sales center, a former medical building that will eventually be the future site of the condo. "They wanted to bring Miami Beach to West Palm," said Barbara Goicoenchea, ACT's director of operations. "We used the colors of the PRISM logo plus lots of hi-tech elements to transform the space."
Two 11- by 8-foot water screens branded with the logo flanked the entrance. Guests walked down a 170-foot-long purple carpet lined with models from Saks Fifth Avenue offering libations. The 150-foot-long front wall of the building was painted white and its windows were covered, creating a single large projection screen surface. The condo's logo was projected by lasers onto the wall, along with cover images from co-sponsor Vive Magazine and renderings of the future condo.
ACT also built two 17- by 11-foot boxed screens in which shadow dancers performed throughout the evening. Hip celebrity DJ Tracy Young—who's mixed for Madonna—spun pulsating beats. Multicolored laser beams streamed over the DJ area created a rooftop effect above the guests. The laser show streamed different patterns in synch with the music. The whole area was awash in jewel tones of purple, indigo, and yellow.
Touch Catering brought in funky cocktail tables and stools that both had stainless steel pedestal-style bases and white acrylic tops. Each table had centerpieces with multileveled square glass vases filled with purple liquid. The vases were further decorated either with floating candles or strands of sparkling jewels. Touch also pulled double-duty by serving hors d'oeuvres such as Japanese Kobe beef in filo cones with vegetable slaw, spicy shrimp Bloody Mary shooters with pepper vodka, truffle cheese fries, and cinnamon-smoked duck breast served on beat chips with cherry chutney.
—Vanessa Goyanes
The parking lot of the PRISM sales center was transformed by logos, projections, and blasts of color by ACT Productions.
The PRISM logo was projected onto the building's 150-foot-long wall.
Lasers projected from the DJ booth created a rooftop effect above the guests.
Two water screens at the entrance displayed PRISM's logo.
Hostesses from Touch Catering greeted guests with cocktails.
