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  1. Venues & Destinations
  2. United States
  3. Miami / South Florida

Air & Sea Show Successfully Ends Fleet Week USA

The McDonald's Air & Sea Show raised $5 million and attracted more than one million people to Fort Lauderdale Beach to close out Fleet Week USA.

Albert del Toral
June 19, 2007
With 56 sponsors and more than one million people attending throughout the weekend, this year’s McDonald’s Air & Sea Show had a lot to live up to. Marking the end of Fleet Week USA, the 13th annual weekend event was expected to garner about $5 million in revenue, with headliners like the Thunderbirds and the Golden Knights U.S. Army Parachute Team, a group that jumped out of perfectly good airplanes to entertain the jam-packed beach crowd.
In celebration of the Air Force’s 60th year as a separate U.S. military branch, showcased vehicles ranged from the $130 million Raptor aircraft (which is nearly invisible to enemy radar) and a Lucas Oil Pitts propeller plane that can roll more than 400 degrees per second to several vintage military aircrafts, including the World War II P-51 Mustang, as well as Amphibious Assault Vehicle tanks, which can maneuver their way through either water or land.

Attendees had almost as much fun taking in the activities surrounding them as they did watching the first Army helicopter display in 35 years or welcoming 23-year-old Barrington Irving, currently on a mission to become the youngest pilot ever to fly around the world.

Guests could also participate in some extracurricular activities. In on the fun were the Marines, who staged mock boot camps (with giant Marine drill sergeant inflatables sitting behind them), so some guests were doing push-ups on platforms or attempting to pull their own weight—literally—on pull-up bars. Saab, the Swedish sports car and aircraft company, also had a designated area, used to display some of their newest cars. Down the main street, Sunrise Boulevard, dozens of vendor’s booths were selling everything from wood-carved airplanes to Desert Storm action figures. Air Force pilots were readily available to provide guests with their signatures, and models were around them providing Kodak moments.

Behind thousands of multicolored umbrellas pitched in the Fort Lauderdale Beach sand was a tented area built for military personnel, the media, performers, and other V.I.P.s. That area—the only shaded area within the entire stretch—was set with furniture rented through Diamonette Party Rentals and decorated with hanging paper airplanes and American flags. The food in the V.I.P. area, catered by A Joy Wallace Catering Production & Design Team, ranged from party favorites like pizza, hamburgers, hot dogs, and pasta, to the healthier fruit bowls, quinoa, and salads. Chips, cookies, and beverages were the most common accompaniments. Hollywood-based Metro Signs provided all the signage to help steer guests in the right direction and to help promote sponsors such as Southern Wine & Spirits of America, CBS-4, and the Boys & Girls Club. The event was produced by the MDM Group, while Bitner Goodman handled the public relations.

Despite temperatures reaching the 80s, the skies were cloudless throughout most of the weekend. To ensure the safest event possible, the Fort Lauderdale police supplied 250 officers each day. Since the police can only cover incidents on land, the Coast Guard was also called out, and they did their job from three 87-foot cutters, one 110-foot patrol cutter, and multiple other vessels.
More than one million people set up shop under multicolored umbrellas on Fort Lauderdale Beach over the weekend to take in the McDonald's Air & Sea Show.
More than one million people set up shop under multicolored umbrellas on Fort Lauderdale Beach over the weekend to take in the McDonald's Air & Sea Show.
Tented areas featured Diamonette patiofurniture, Joy Wallace catering, and decor (such as these countries’ flags)provided by the MDM Group.
Tented areas featured Diamonette patiofurniture, Joy Wallace catering, and decor (such as these countries’ flags)provided by the MDM Group.
Avatar Productions
Amphibious assault vehicles maneuvered their waythrough both water and land during a midday showcase that saw militarypersonnel jump out of the tanks and take their firing positions on the ground.
Amphibious assault vehicles maneuvered their waythrough both water and land during a midday showcase that saw militarypersonnel jump out of the tanks and take their firing positions on the ground.
More than one million people set up shop undermulticolored umbrellas on Fort Lauderdale Beach over the weekend to take in theMcDonald’s Air & Sea Show.
More than one million people set up shop undermulticolored umbrellas on Fort Lauderdale Beach over the weekend to take in theMcDonald’s Air & Sea Show.
Pizzas were being sliced and served from atopblack U.S. Army tablecloths.
Pizzas were being sliced and served from atopblack U.S. Army tablecloths.
Show themes carried over into the tents, asevidenced from these aircraft posters and the hanging airplanes on the roof.
Show themes carried over into the tents, asevidenced from these aircraft posters and the hanging airplanes on the roof.
Avatar Productions
The GoldenKnights U.S. Army Parachute Team thrilled the crowd by jumping out of flyingairplanes and landing on a rather small, designated beach target.
The GoldenKnights U.S. Army Parachute Team thrilled the crowd by jumping out of flyingairplanes and landing on a rather small, designated beach target.
Some of the planes had extra features thatallowed them to draw pictures and write text in the sky.
Some of the planes had extra features thatallowed them to draw pictures and write text in the sky.
The Marines were on hand staging mock bootcamps.
The Marines were on hand staging mock bootcamps.
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