Trailing just behind Nascar as the sport with the highest sponsorship loyalty-the sport whose fans are committed to exclusively endorsing the sponsors of that particular game-tennis is a favorite in South Florida. Attracting nearly 300,000 guests, this year's Sony Ericsson Open unfolded a portfolio of events ranging from the first-ever match played on water to concerts and fashion shows, proving that its not just a game anymore, but a noteworthy annual event.
The nearly two-week event had a host of big-name sponsors, each with their own branded tents and booths within the tournament's makeshift village at Crandon Park. Some of the top sponsors were Mercedes-Benz, Fila, Heineken, Miami-Dade County, and Bank of America.Produced by IMG, the 12-day tourney began on March 26 and wrapped up on Sunday, with a win from Serena Williams for the ladies and Nikolay Davydenko for the men.
The nearly two-week event had a host of big-name sponsors, each with their own branded tents and booths within the tournament's makeshift village at Crandon Park. Some of the top sponsors were Mercedes-Benz, Fila, Heineken, Miami-Dade County, and Bank of America.Produced by IMG, the 12-day tourney began on March 26 and wrapped up on Sunday, with a win from Serena Williams for the ladies and Nikolay Davydenko for the men.
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Sony Ericsson Open
Sony Ericsson Open
Sony Ericsson Open
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Sony Ericsson Open
Sony Ericsson Open
Sony Ericsson Open
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