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  1. Venues & Destinations
  2. United States
  3. Miami / South Florida

Museum Event Provides Education for Children and Visibility for Partner I.B.M.

Mitra Sorrells
January 26, 2011
For the third year in a row, I.B.M. partnered with the Museum of Discovery and Science in Fort Lauderdale for its "Design Squad: Built It Challenge" on Saturday and Sunday. The company said its involvement serves two purposes: to get children excited about careers in engineering and to give the company exposure in the area.

“South Florida doesn’t have a lot of visibility like other parts of the country where we have headquarters located,” said Samine Jernigan, an I.B.M. manager who oversees the museum partnership. “We used to have a bigger physical presence, but now a lot of our staff work from home offices, so getting out to these events lets people know ‘Hey, we’re still here.’”

More than 1,200 children and adults attended the event, which offered hands-on activities inspired by the public television series Design Squad. Museum program coordinator Michael Aguinaga created the annual event three years ago after attending a workshop sponsored by the program.

Throughout the weekend, museum staff and I.B.M. volunteers helped guests try eight challenges, including building catapults, zip lines, and kinetic sculptures. There were also two “family showdowns” each day, pitting teams of children and parents against each other to build a table using only newspaper and masking tape that could support up to 50 pounds.

“I.B.M. realizes that the earlier we are able to reach children to get them focused on and excited about careers in engineering and mathematics, the more likely they are to pursue those areas of study,” said Jernigan.

E19883standalone
Photo: Juerg Schreiter for BizBash
At one station, children had to create a sculpture at least six inches tall with at least two parts that could move in the wind.
At one station, children had to create a sculpture at least six inches tall with at least two parts that could move in the wind.
Photo: Juerg Schreiter for BizBash
Parents and children worked together to create a table made only of newspaper and tape that could support at least 50 pounds.
Parents and children worked together to create a table made only of newspaper and tape that could support at least 50 pounds.
Photo: Juerg Schreiter for BizBash
Museum program coordinator Michael Aguinaga created a paper table to demonstrate the expectation for that challenge.
Museum program coordinator Michael Aguinaga created a paper table to demonstrate the expectation for that challenge.
Photo: Juerg Schreiter for BizBash
At I.B.M.'s 'Breezy Blimps' station, children learned about lift and gravity while trying to coax a helium balloon through a hula hoop using just a piece of cardboard.
At I.B.M.'s "Breezy Blimps" station, children learned about lift and gravity while trying to coax a helium balloon through a hula hoop using just a piece of cardboard.
Photo: Juerg Schreiter for BizBash
The museum's second-floor aviation wing hosted most of the Build It activities.
The museum's second-floor aviation wing hosted most of the Build It activities.
Photo: Juerg Schreiter for BizBash
The museum and I.B.M. shared the cost of supplies for the eight activities.
The museum and I.B.M. shared the cost of supplies for the eight activities.
Photo: Juerg Schreiter for BizBash
The Museum of Discovery and Science serves around 450,000 visitors each year.
The Museum of Discovery and Science serves around 450,000 visitors each year.
Photo: Juerg Schreiter for BizBash
Museum staff used textbooks to judge the strength of the paper-and-tape tables.
Museum staff used textbooks to judge the strength of the paper-and-tape tables.
Photo: Juerg Schreiter for BizBash
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