BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Venues & Destinations
  2. United States
  3. Miami / South Florida

How the III Points Festival Survived Hurricane Matthew

Miami's fourth annual III Points Music, Art & Technology Festival overcame the challenges of taking place during hurricane weather without having to cancel any day of the event.

Tracy Block
October 18, 2016

Against the odds, the fourth annual III Points Music, Art & Technology Festival—held October 7 to 9 at Mana Wynwood in Miami—soldiered on during Hurricane Matthew without canceling a single day of the event. Despite the bad weather, attendance for the festival actually increased from the previous year: According to the event organizers, about 25,000 people were at III Points in 2016—up from the 20,000 who attended the festival in 2015.

Three days prior to opening the main festival grounds, organizers announced that the show would, in fact, go on. Due to the threat of Hurricane Matthew, which was set to hit South Florida on October 6, backup plans were developed in order to ensure the event would continue full-throttle. III Points co-founder Erica Freshman described the resilient stance of the team as the countdown concluded. “We had been planning this festival for the last 360 days. We believed that we had options, and that the show would—and could—safely go on."

Although Miami was spared the worst of the storm, strong winds and pelting rain still affected the build out of the festival prior to gates opening on October 7. “We couldn't get the tents, the power, the gas for generators, the fencing, the bathrooms, the partial staging and the lighting rigs up until storm passed us,” said Freshman. “Most companies closed on [October 4] and [October 5] to give employees time to prepare for the storm, so deliveries were all massively delayed.” 

Not only were crucial elements of the production threatened by the hurricane, but the scheduling also suffered. Many the festival talent's airplane flights were canceled, and several performances were postponed. Artist transportation coordinator Michelle Granado was tasked with rerouting transportation, and did everything possible to limit cancellations in the lineup.

Reunited electro-punk-dance outfit LCD Soundsystem was set to headline the music festivities on October 7. Although the III Points camp worked around the clock to ensure that LCD Soundsystem would arrive safe and sound, there were uncontrollable factors that caused the group to bow out entirely. “[They] had to cancel due to the size of the touring party and logistics,” Freshman said.

Many ticket-holders expressed their outrage on social networks, although LCD Soundsysten frontman James Murphy assured that the cancellation was necessary. He commented in a Facebook post: “In the end, it wound up being impossible to go and play a show with all the band members, and we're not a band that can play with just [three] of us and an acoustic guitar. I can't even imagine what that would be like. ... Terrible, I assume." As a consolation, festival organizers gave free admission on October 9 to people who had tickets for October 7.

In addition to interactive activations, festivalgoers enjoyed more than 190 musical performers on six different stages. These acts included Thievery Corporation, Method Man, Redman, M83, Dixon, Dusky, Flight Facilities, Maya Jane Coles, Junior Boys, Cam’ron, Kink, DJ Tennis, DJ Koze, and Chrome Sparks. On October 9, local rap icon Trick Daddy even filled in on short notice when scheduled hip-hop artist Earl Sweatshirt missed his flight. 

Major sponsors at the event—including Stoli, Beck’s, Zignum Mezcal, Fusion, and the Institute of Contemporary Art, Miami—did not waver in their commitment to the festival. Hotel partner East, Miami, remained flexible with accommodations and reservations. 

Even though Freshman said that she and her team had no choice but to facilitate a five-day build out in about 10 hours, the outcome was considered an overall success, and plans are already under way for the 2017 edition of the festival: “When the doors opened and the property came alive, we were united in the magic. The week was definitely the most remarkable, trying, challenging, and rewarding week of my professional life, and I couldn’t be prouder of our team and partners.” 

Flight Facilities
Flight Facilities

Taking to the outdoor Mind Melt stage on October 9, Australian electronic act Flight Facilities had an on-stage DJ both, live instrumentation, featured vocalists, and blasts of celebratory confetti.

Photo: Jason Koerner
III Points Signage and Containers
III Points Signage and Containers

Conceptualized by Jeff Barones and adhering to its "Container World" theme throughout Mana Wynwood, III Points signage mounted onto shipping containers welcomed guests into the main entrance of the venue, and was illuminated at night.

Photo: Jason Koerner
Meditation Container
Meditation Container

Shipping containers doubled as both exterior decor and activation spaces. Guests took the time to relax inside the Meditation Container accompanied by chants and didgeridoo vibrations.

Photo: Jason Koerner
Thievery Corporation
Thievery Corporation

Thievery Corporation performed October 8 on the Mind Melt stage, which included the work of lighting designer Max Blackman.

Photo: Jason Koerner
Stoli Lounge
Stoli Lounge

Festival sponsor Stoli had an al fresco lounge with a vintage, silver cocktail trailer and red, encased swings. Brand ambassadors distributed Stoli merchandise to guests.

Photo: Jason Koerner
"DepthPre_cepted" Installation
'DepthPre_cepted' Installation

An interactive installation by Jason Boogie, "DepthPre_cepted" provided an entryway that displayed luminous lights and distorted mirrors, and was a popular photo opportunity for passersby.

Photo: Jason Koerner
Method Man and Redman
Method Man and Redman

Wu-Tang Clan member Method Man, along with his partner-in-rhyme Redman, were a highlight on October 8. The duo brought a massive crowd into the Main Frame warehouse stage, where they performed a catalogue of hits, complete with witty banter, high energy, and plenty of call-and-response antics.

Photo: Jason Koerner
"Sunset@Noon" Installation
'Sunset@Noon' Installation

Returning local innovator Aileen Quintana revealed "Sunset@Noon," which posed as a 6,000-square-foot indoor performance space, as well as a Vaporwave mall. The installation had Internet-inspired decor and multisensory elements, highlighting local art, musicians, and fashion.

Photo: Jason Koerner
"Mars 2030" installation
'Mars 2030' installation

Fusion network and NASA teamed up for "Mars 2030," a virtual-reality installation that debuted at the III Points Festival. Attendees were encouraged to enter the pod and dress in designated eyewear and headphones. The multisensory experience, from Fusion virtual-reality producer Julian Reyes,transported volunteers to Mars, where satellite imagery created a realistic world to explore.

Photo: Jason Koerner
Sector 3 Bus
Sector 3 Bus

Local sketch artist Brian Butler designed the returning bus that resided at the Sector 3 stage. Guests relaxed inside and enjoyed aerial views from its roof.

Photo: Jason Koerner
Sector 3 stage
Sector 3 stage

Hosting live band and DJ acts, the Sector 3 stage was outfitted with an active TV buildout, which served as the DJ booth. The attraction was constructed of more than a dozen televisions with various feeds on display. 

Photo: Jason Koerner
Beck's Access Lounge
Beck's Access Lounge

Beck’s Access Lounge, created by Nekto Collective, was a refuge for attendees. With a mix of metal and vintage decor and seating, the circular sanctuary was situated by the Sector 3 stage. Beck’s was the exclusive beer vendor at this year’s festival. 

Photo: Jason Koerner
Latest in Miami / South Florida
The Belgrove Resort & Spa
Miami / South Florida
12 New Venues in Miami/South Florida for Spring 2025 Meetings and Events
Habibi Miami
Miami / South Florida
12 New Venues in Miami/South Florida for Fall 2024 Meetings and Events
Nubé Rooftop
Miami / South Florida
12 New Venues in Miami/South Florida for Summer 2024 Meetings and Events
Casadonna
Miami / South Florida
12 New Venues in Miami/South Florida for Spring 2024 Meetings and Events
Related Stories
Wre 2196
Miami / South Florida
Why This Party Mixed Cocktails and Clocks
Death To Stock Above 10
Miami / South Florida
5 Ways the Event Industry Can Deal With the Zika Virus
The Bamboo Grove at Plant Food + Wine.
Miami / South Florida
The Sacred Space Miami II
The Bamboo Grove at Plant Food + Wine.
Miami / South Florida
The Sacred Space Miami II
More in Miami / South Florida
Miami / South Florida
12 New Venues in Miami/South Florida for Spring 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Miami/South Florida.
The Belgrove Resort & Spa
Miami / South Florida
12 New Venues in Miami/South Florida for Fall 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Miami/South Florida.
Habibi Miami
Miami / South Florida
12 New Venues in Miami/South Florida for Summer 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Miami/South Florida.
Nubé Rooftop
Miami / South Florida
12 New Venues in Miami/South Florida for Spring 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Miami/South Florida.
Casadonna
Miami / South Florida
12 New Venues in Miami/South Florida for Fall 2023 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Miami/South Florida.
Hilton West Palm Beach
Miami / South Florida
This Miami Hotel's Ballroom Now Offers 360-Degree Mapping Tech for Events
Want to bring a little of that Van Gogh immersive exhibit magic to your events? W South Beach has the tools to help.
While projections like these have grown in popularity in museum and multimedia spaces like Super Blue in Miami, L’Atelier des Lumiéres in Paris, and the Sphere in Las Vegas, W South Beach is supposedly the first hotel in North America to add this dynamic visual element to a conference setting.
Most Popular
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Miami / South Florida
12 New Venues in Miami/South Florida for Summer 2023 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Miami/South Florida.
The Elser Hotel & Residences
Miami / South Florida
12 New Venues in Miami/South Florida for Spring 2023 Meetings and Events
Take an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in Miami/South Florida.
Queen Restaurant & Lounge
Sponsored
10 Out-of-the-Box Ideas for Meetings in The Palm Beaches
Discover The Palm Beaches
Planners are sure to wow the crowd with these unique activations and activities.
The Palm Beaches, Discover The Palm Beaches, The Palm Beaches Meetings and Events, The Palm Beaches Corporate Events
Miami / South Florida
15 New Venues in Miami/South Florida for Fall 2022 Meetings and Events
Take a look at these noteworthy restaurants, hotels, meeting and event spaces, and more recently opened in Miami/South Florida.
Eau Palm Beach Resort & Spa
Industry Insiders
Barton G. - Designed to Shock & Awe Your Senses
Barton G.
Don’t just plan an event they'll remember, plan the event they'll never forget!
'I live to create shockingly delicious and awe-inspiring dining and event experiences. Everything else is just boring.' — Barton G. Weiss
Sponsored
Why You Should Book Your Next Event at Time Out Market
Time Out Market
Trust the experts to execute your next big bash in NYC, Miami, Boston, or Chicago.
Time Out Market
Page 1 of 144
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.