This week's roundup includes a multicolor LED tube chandelier in San Francisco, churros served from umbrellas in New York, a champagne-bottle backdrop in Miami, and a block-party-inspired Google activation in Los Angeles.
San Francisco's Asian Art Museum Gala took place March 2. The event, which celebrated the connection between art and technology, featured a 96-foot-long LED tube chandelier designed by Got Light. The multicolor installation was created with more than 200 tubes.
The St. Patrick's Episcopal Day School's annual spring auction took place March 4. The event had a "Be a Hero" theme, with decor that included a city skyline on the walls with silhouettes of superheroes flying above. Events by André Wells designed the event.
Veuve Clicquot's third annual Carnaval-theme event took place March 4 at Museum Park in Miami. Designed by Overland Entertainment Company, the event featured a backdrop of greenery that displayed the event's title and Veuve Clicquot champagne bottles.
Carnaval-theme entertainment included a batucada performance on a stage in the Veuve Clicquot color.
The event's hashtag was showcased in signage created with orange feathers.
Patrón celebrated National Margarita Day on February 22 with a tequila-theme consumer event at Sir Stage37 in New York. The event, which kicked off the brand's annual Margarita of the Year competition, featured a branded pyramid that showcased projection-mapping technology. The top of the pyramid broadcast GIF videos created by attendees at a nearby kiosk.
Pinch Food Design created unique catering options including churros served from an umbrella.
Upfront Ventures hosted its fifth annual summit on February 1 and 2 at the Event Deck at L.A. Live in Los Angeles. Produced by RG Live Events, the event featured two interactive LED light tunnels that led to a custom-built theater.
Guests registered under a dome structure in the main tent, which provided an airy space with lounge seating.
To showcase how Google Home and Google Play Music work together, Google hosted a block-party-theme consumer event at Abbot Kinney in Los Angeles from February 11 to 12 and at Chelsea Market in New York from February 24 to 26. The activation, which was designed by Grow Marketing, featured three tiny homes with decor inspired by YouTube personalities.
