Take our latest survey for the chance to win a $250 gift card!
Are you tracking the right metrics for event marketing success? Share your thoughts and enter to win $250 Amazon gift card.

Coal-Walking Eventgoers Get Burned

Walking on hot coals is a classic activity for an emloyee motivational meeting. Everybody's supposed to break through their fears and bond. But about a dozen Burger King employees got burned at their meeting in Key Largo last week, according to an Associated Press report in The New York Times. About a dozen hot-footed attendees suffered first and second-degree burns, and one woman spent a day in the hospital. Burger King's Dana Frydman, the vice president who helped organize the event, said she had no regrets, and told the AP, "It made you feel a sense of empowerment and that you can accomplish anything." Except walk, that is. Some workers used wheelchairs when they went to the airport to leave the retreat.

Posted 10.10.01

More Bash Buzz...