In the bustling heart of New York City, Cipriani 25 Broadway stands tall as a timeless landmark venue, offering an exceptional space to host extraordinary events. With its rich history, iconic architecture, and state-of-the-art facilities, Cipriani 25 Broadway presents an unparalleled opportunity to engage and captivate guests through the awe-inspiring art of projection mapping. Powered by the creativity and innovation of award-winning multimedia studio Moment Factory, discover how 25 Broadway can transform your next corporate, social, or nonprofit event into an unforgettable experience that will leave a lasting impression on your guests.
Originally built as the great ticketing hall for the Cunard Steamship Line in 1921, Cipriani 25 Broadway effortlessly combines classic elegance with modern sophistication. The venue's magnificent interiors and distinguished heritage make it an unexpected backdrop for showcasing cutting-edge technologies like projection mapping. Cipriani and Moment Factory joined forces with the aim to redefine and transform the events industry, reinvent the entertainment landscape, and push boundaries while preserving each's reputation of excellence by creating a unique and innovative offer in the NYC market.
By precisely aligning digital content with the physical features of the venue, projection mapping brings the venue to life, creating stunning visual illusions and mind-bending effects that engage and mesmerize viewers. Imagine utilizing the venue's majestic spaces to project vibrant visuals, breathtaking animations, and even personalized content that seamlessly integrates with the venue's architectural elements.
"With Cipriani, we wanted to bring the building to life by featuring the architecture of the space, and not hiding it," says Jamie Reilly, general manager of Moment Factory NYC. "The programmable space at 25 Broadway provides the perfect opportunity to juxtapose iconic landmark architecture with layers of new technology to create immersive moments that blur the lines between illusion and reality.">
Fusing the cutting-edge Moment Factory creativity and technology with Cipriani's world-class hospitality, 25 Broadway is in a league of its own. Whether it's a meeting, conference, fashion show, product launch, movie premiere, or musical performance, every guest will feel the transformative power of the space, enriching a deeper sense of connection to the event and to each other. A shared moment where history meets modernity—an event becomes a shared experience.
Need another reason to consider hosting your event at 25 Broadway? Our venue is available for multi-day programming—the perfect choice for a touring exhibition or TV commercial and movie filming shoots.
To get in touch with the Cipriani 25 Broadway team for your event, please contact us at [email protected].
