Exclusive Survey: Name Tag Pet Peeves

Exclusive Survey: Name Tag Pet Peeves

Event professionals have strong opinions about name tags, according to our recent Big Badge/BiZBash Name Tag Survey. More than 900 event professionals responded, and identified their biggest pet peeves about name tags: waiting in long lines to get tags, misspelled names, small type sizes, handwritten tags, stick-on name tags that ruin clothing, using name tags at unsuitable events and sloppy execution of last-minute attendee tags.

Other survey results:

• Planners prefer clip-on name tags, with magnetic fasteners, lanyards, pin-on and stick-on styles following respectively.



• One out of two respondents feel that small type size on a name tag ranges from an annoyance to a major problem, and big, bold letters are preferred over skinny typefaces.



• Name tags are appropriate at networking events, political functions and functions where buyers need to know sellers with the expressed intention of marketing to each other. But four out of five respondents felt that name tags are unsuitable at black tie events.



• More than half of the respondents thought the cost of name tags should be less than $1 each.



• Thirty-eight percent of respondents think name tags should feature the first and last name in large type and the company name below it without a job title.



• Seven out of 10 respondents feel that handwritten name tags range from an annoyance to a major problem.

While most respondents agree that name tags are important as identifiers at events, many see room for improvements in style. "I think name tags can be somewhat tacky, and there needs to be some more creative, classy way of presenting them," one respondent said.
Posted 04.23.03

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