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Call Sheet #439: Super Bowl Edition: Beyoncé's Triumph, Best and Worst Ads, Superdome's Power Outage

BIZBASH CALL SHEET — #439 — Monday, 02.04.13 

++ Sponsored by TBA Global ++

Compiled today by Beth Kormanik in New York 
Feed the Sheet: [email protected] 

Subscribe: info.bizbash.com/callsheet.html 

1. THE HALFTIME SHOW: Beyoncé earned raves from mainstream reviewers for this year's mid-game entertainment, which, as expected, included a mini reunion of her former group Destiny's Child. She appeared to be singing live—as opposed to her prerecorded inauguration performance—and included several hits during the 12-minute show. Chicago Tribune: "Beyonce affirmed that she’s the reigning all-purpose multimedia celebrity of our era, and she knows how to entertain." http://trib.in/VxNP94

How did event professionals view the halftime show? Several producers reviewed the performance for BizBash: bizba.sh/XS0LGz

2. LIGHTS OUT: A power outage at the Mercedes-Benz Superdome early in the second half caused play to halt for 34 minutes. Some wondered if Beyoncé's pyrotechnics-filled halftime show contributed to the mishap. Most fans used the time to visit concession stands or the restroom, but some thought of the worst, wondering if there would be a stampede for exits. Officials also wondered if the outage would hurt the city's chance to host future Super Bowls. One city official, in a jab at next year's game at the Meadowlands in New Jersey, told the Times-Picayune that she "would rather sit through a temporary power outage than watch a three-hour game in sub-freezing temperatures." http://bit.ly/XRWmU8

3. TWEET UP: How did fans react on social media during the power outage? Heres's a sampling of tweets rounded up by Entertainment Weekly, including: "Switching to Downton Abbey where they still have electricity." http://bit.ly/VEzopd

4. AD ROUNDUP: Viewers who tuned in to the game for the ads may have been disappointed, with many missing the mark. New York Times: "The commercials that CBS broadcast nationally during the game were, by and large, disappointing. They represented a missed opportunity for marketers and agencies to demonstrate that they had at least some understanding of how contemporary consumers think and behave." Still, here are some highlights from Bud Light, M&Ms, Oreo, and Tide. http://nyti.ms/X8HySP 

5. SUPER BOWL PARTIES: BizBash was in New Orleans, too. Visit BizBash.com later today for our roundup of the best events, or get a sneak peek at instagram.com/bizbash_news.

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* LOCAL NEWS *

BOSTON: 
NECN's TV Diner will host its TV Diner Platinum Plate gala February 15 at the Seaport Hotel. At the event, more than 40 New England restaurants and vendors will serve snacks.

CHICAGO: Mary-Louise Parker will be honored at the fourth Steppenwolf Salutes Women in the Arts Luncheon on March 4 at the JW Marriott Chicago. Some 300 civic and business leaders are expected to attend.  

R. Kelly, Björk, and Belle and Sebastian will headline this year's Pitchfork Music Festival. The event is set for July 19 to 21 in Union Park. 

LAS VEGAS: On February 14, Imagine Exhibitions Gallery will present 50 Greatest Photographs of National Geographic, an incredible exploration of National Geographic’s most-remembered and celebrated photographs from its 125-year history; the limited-engagement exhibit will be at the Venetian.

Known for a unique offering of tattoo and haircut services under the same roof, the Black Banditz will be providing guests with complimentary tattoos and haircuts inside the Sailor Jerry Spiced Rum Airstream on Friday.

LOS ANGELES: The bursary, named “Future Festivals,” will launch at the EventLive Expo at the L.A Convention Centre February 5 to 7 and is open to music festivals in the U.S and Canada that have ran for eight years or less and have an attendance of as many as 15,000 people.

The offices of RMD Group Inc., a full-service experiential agency, have moved to a new location in Long Beach.


Local event listings from Masterplanner: http://masterplanneronline.com/losangeles

MIAMI/SOUTH FLORIDA: Historic Stranahan House Museum and Water Taxi is offering an hour-long tour that includes a visit inside Stranahan House and a boat ride on the New River, every Sunday in February, weather permitting, at 7:30 p.m.

NEW YORK: Entrepreneurs' Organization, the global nonprofit business network spanning 37 countries, has named Inspiria Global Event Service as conference producer for EO Buenos Aires University, the learning and leadership program scheduled for November.

On Tuesday, Brooklyn Public Library will hold its 16th annual gala. The event will raise funds for books, materials, and programming for all 60 library branches and for branch restoration post-Sandy.

Local event listings from Masterplanner: http://masterplanneronline.com/newyork  

ORLANDO: The Orlando Museum of Art's Council of 101 presents its Antiques Vintage & Garden Show February 15 to 17.

TORONTO: Kevin O'Leary will launch his new book, Cold Hard Truth on Men, Women & Money, on Wednesday at noon at the CBC Sports set.


WASHINGTON: Washington Post: "Katherine Kallinis Berman and Sophie Kallinis LaMontagne—stars of TLC’s D.C. Cupcakes— avoided an embarrassing PR flap by paying off a delinquent tax bill this week. On Thursday, the D.C. tax office put a lien on Georgetown Cupcake for $189,282.71 in unpaid sales tax, reported the Washington Business Journal." http://wapo.st/12mK2CV

YOUR NEWS: What are you doing? Tell us: [email protected]

JOB BOARD: Post a job or find a job:http://jobs.bizbash.com

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Joana Mangune, Lauren Matthews, and Anna Sekula in New York.


BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.

Feed the Sheet: [email protected]

Subscribe: info.bizbash.com/callsheet.html

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