Photo: Theo Wargo/Getty Images for Samsung
Samsung marked the launch of its Samsung Experience Stores and Galaxy S 4 smartphone with an April 26 party and Bruno Mars concert at New York's Cunard Building. In an arcade-style setup, guests received tokens as a reward for participating in activities in which they engaged with the new device. To showcase the smartphone's S Translator feature, planners set up mini food stations with menus in languages including French, Spanish, and Italian. Guests could use the handheld devices to translate the names of particular menu items.
