It wasn't quite an invitation to the Playboy Mansion, but it was as close as most New Yorkers can get: Playboy and Michelob Light presented a scaled-down, East Coast version of Hugh Hefner's famous summer pajama party, A Midsummer Night's Dream, at the Playboy penthouse. But the party wasn't just fun and silicone—the two companies were promoting their "Triple Platinum" sweepstakes, which gives beer drinkers a chance to win a trip to spend New Year's Eve at the Playboy Mansion.
Production company Toast was brought in to decorate the Playboy penthouse, a meeting space in the magazine's offices. "We were trying to transform a conference room into an enchanted forest theme," executive producer Todd Cooper told us. The result was a mix of fake foliage adorned with candy, lights, silver butterflies, silver silk flowers and mini silver disco ball ornaments. Light-draped foliage created a canopy as guests entered the room. Models—many of them actual Playmates—were dressed up as Tinkerbell-type fairies, in Toast-created silver dresses, wings, and (this being Playboy, after all) bunny ears.
Out on the adjoining patio, DJ Max Glazer pumped out vintage Prince tunes, and a stunning view of Central Park took precedence over fancy decorations, with plush gold velvet couches and bowls of silver-wrapped candies set out on tables. Meanwhile, the 300 guests (more than a few former fraternity brothers, it seemed) mingled and stared at the "Triple Platinum" of the sweepstakes in their presence: Playboy playmates—and triplets—Erica, Nicole and Jaclyn Dahm.
—Erika Rasmusson
Read our coverage of the party after the Friars Club Hugh Hefner roast...
Production company Toast was brought in to decorate the Playboy penthouse, a meeting space in the magazine's offices. "We were trying to transform a conference room into an enchanted forest theme," executive producer Todd Cooper told us. The result was a mix of fake foliage adorned with candy, lights, silver butterflies, silver silk flowers and mini silver disco ball ornaments. Light-draped foliage created a canopy as guests entered the room. Models—many of them actual Playmates—were dressed up as Tinkerbell-type fairies, in Toast-created silver dresses, wings, and (this being Playboy, after all) bunny ears.
Out on the adjoining patio, DJ Max Glazer pumped out vintage Prince tunes, and a stunning view of Central Park took precedence over fancy decorations, with plush gold velvet couches and bowls of silver-wrapped candies set out on tables. Meanwhile, the 300 guests (more than a few former fraternity brothers, it seemed) mingled and stared at the "Triple Platinum" of the sweepstakes in their presence: Playboy playmates—and triplets—Erica, Nicole and Jaclyn Dahm.
—Erika Rasmusson
Read our coverage of the party after the Friars Club Hugh Hefner roast...
Models—many of them actual Playboy Playmates—dressed as Tinkerbell-type fairies at the magazine's A Midsummer Night's Platinum Dream party to promote its sweepstakes with Michelob Light.
For the party's enchanted forest theme, production company Toast decorated fake foliage with bunny ears, lights, silver butterflies, silver silk flowers and mini silver disco ball ornaments.
Scharff Weisberg shone a gobo of the Playboy logo on the Playboy penthouse's adjoining patio.
Among the Playmate-friendly fare served by caterer Confetti was chocolate fondue.
