On any given night during the fall benefit season, there are many different events competing with each other for guests, celebrity appearances, and media coverage. And it wasn't until three months ago that the Hetrick-Martin Institute discovered that its annual fund-raiser, the Emery Awards, would be held on the same night as another draw for gay benefit goers—an Elton John AIDS Foundation gala. Despite the concern that the competition would affect attendance, the nonprofit institute was able to fill all its seats Tuesday night at Cipriani 42nd Street.
Founded to support lesbian, gay, bisexual, transgender, and questioning youth, the Hetrick-Martin Institute's flagship program is Harvey Milk High School, where it continues to assist students. Sponsored by Macy's and Marc Ecko, the night brought in 700 guests, including New York City Council speaker Christine Quinn, Newark mayor Cory Booker, singer Eve, and actor B.D. Wong. Hetrick-Martin's PR and communications manager Shane Killoran worked with Broadway producer Jude Domski, MKG Productions, and numerous volunteers to pull off the event, which honored the M.A.C. AIDS Fund, philanthropist Peter Wilson, and actress Mary-Louise Parker.
In fact, the volunteers were a pivotal part of the gala, providing more than just an extra set of hands for stuffing gift bags. Experienced artists, publicists, producers, and writers all played a role in the behind-the-scenes work. For instance, artist Pato Paez donated his time and built an installation, which acted as the backdrop for the stage, and playwright Trish Harnetiaux wrote the evening's speeches. In addition to pro bono work from individuals, support came from sponsors KPMG and Deloitte, which sent groups of volunteers to man the registration tables.
The evening was hosted by Tim Gunn and featured a performance by Broadway star Cheyenne Jackson, a tearful acceptance speech from Parker, and an MTV-hosted after-party with music from DJ Lady Bunny. Through ticket sales, on-site donations, and a live auction—overseen by drag queen Bianca del Rio—the Hetrick-Martin Institute aimed to raise more than $1 million for its programs.
