Despite stormy skies, skincare and cosmetics company Clinique hosted a summery cocktail party at 620 Loft & Garden on June 18 to celebrate the brand's heritage and the launch of its reformulated iconic yellow moisturizer, Dramatically Different Moisturizing Lotion Plus.
Before entering the elevators that led to the top floor, guests such as Anna Wintour, Petra Nemcova, and Katherine McPhee were greeted by staffers who handed them chic yellow bracelets and informational cards detailing the event's purpose and hashtag. Upstairs, guests entered a hallway lined with more than 4,000 bottles of the 45-year-old moisturizer; on the floor, Levy Lighting set up motion-triggered projections of bubbling water.
Inside the all-white loft space, designer Bronson van Wyck of Van Wyck & Van Wyck created a warm, polished vibe with patterned yellow throw pillows, mirrored highboys, and lush arrangements of towering dogwood branches. Organizers placed interactive stations throughout the space, where guests could test the new moisturizer formula, have their portrait painted by watercolor artist Izak Zenou, or have fashion photographer Sophie Elgort take their portrait.
“Our goal was to create an experience that would surprise and entertain via a series of stylized vignettes that told the story of the product and brand's unique points of difference whilst communicating Clinique's warmth and desirability,” said van Wyck's assistant Ali Fox.
