This week's roundup includes an Extreme Egg Hunt, M&M's-inspired cocktails, an astronaut-theme photo booth, and a large-scale South by Southwest live stream event in New York.
Target introduced its new line of home decor for children by creating a real-life pillow fort at Highline Stages in New York from March 4 to 6. The installation featured four photo stations including one where children could wear astronaut gear.
Items from the collection were used throughout the event decor, starting at the entrance. A line of knotted sheets also provided opportunities for younger kids to play peek-a-boo.
For an unusual Easter activity, the "Full Bunny Contact Extreme Egg Hunt for Adults" takes place in New York March 23 to 27 at the Clemente. A blend between a cage match and an Easter egg hunt, the event places participants in a cage, where they have 60 seconds to collect as many eggs as they can while three large costumed bunnies try to block them.
Samsung's new New York flagship 837 live streamed events from South by Southwest Interactive from March 11 to 13. The venue offered guests the opportunity to view events like President Barack Obama's keynote and performances from the sponsor's Galaxy Life Fest on a giant multimedia screen.
The Global Pet Expo runs through today at the Orange County Convention Center in Orlando. To accommodate March Madness fans, the event added a full-service bar to its show floor where attendees can watch the N.C.A.A. men's basketball tournament games.
M&M's kicked off its yearlong 75th anniversary campaign with a celebration at the Altman Building in New York on March 3. The event featured six rooms, designed by Jack Morton Worldwide, based on the personalities of the brand's "Spokescandies." The blue room was meant to resemble a bachelor pad and featured contemporary artwork, a ping-pong table, and neon signage of the candy brand's tagline that served as a photo op for guests.
The event featured cocktails inspired by the different M&M's colors.
The 11th annual Chance for Life Benefit took place February 27 at the Sphinx Club in Washington. Mike Isabella Concepts catered the Taste portion of the event and served appetizers like roasted prawn panzanella skewers from his restaurant Graffiato.
Canada's National Ballet School hosted a Steampunk-theme gala at the Carlu in Toronto on March 4. The event featured a bar, sponsored by digital marketing agency Ecentricarts, which offered apothecary-style jars of artisanal cocktail ingredients that Barchef used to prepare drinks.
The inaugural Impact Garden fund-raiser, presented by nonprofit Rebuild Globally, eco-fashion brand Modavanti, and the Cordes Foundation, took place March 7 at Madison Square Garden in New York. The event, which aimed to help end poverty, featured the first-ever yoga session held on the venue's court.
