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  1. Venues & Destinations
  2. United States
  3. Washington DC

Washington Fancy Food Show Garners More International Exhibitors, Fewer Attendees

Walter Nicholls
July 14, 2011

Yes, Washington, that was multiple Grammy winner Patti LaBelle hawking her Lady Marmalade barbecue sauce line in booth 4323B on Monday.

After 25 years in New York, the National Association for the Specialty Food Trade moved the 57th Summer Fancy Food Show to the Walter E. Washington Convention Center, running Sunday through Tuesday. The group made the city switch due to renovation work at New York’s Javits Convention Center. As in previous years, N.A.S.F.T. organizers attracted a sold-out stable of 2,400 exhibitors—manufacturers, importers, and distributors—who brought in 180,000 new and signature products, including confections, cheese, coffee, sauces, and spices. There was chocolate at every turn. More than 80 countries were represented.

 

N.A.S.F.T. found it harder to draw the usual number of attendees, who in the past have included food retailers, chefs, restaurateurs, and caterers. In 2010, 24,000 hit the aisles at the New York show. In Washington, that number dropped by 6,000 with the venue move absorbing blame. The association has held the Summer Show outside New York City only twice—in D.C. in 1992, and Philadelphia in 1996. (The 37th Winter Fancy Food Show is scheduled for January 15 to 17 at the Moscone Center in San Francisco.)

“Since 1996, we’ve established a base in the New York area, and because we’re in Washington, a lot of companies cut back on the number of people in their operation attending. They just sent the buyers,” said Ron Tanner, the association’s vice president of communications and education. More so than in past years, “there was more effort, on our part, to get people to come.”

With the show’s high number of international exhibitors, Tanner reached out to the city’s embassies and encouraged them to host receptions and dinners spotlighting their products. Chile, Austria, Korea, Germany, and Italy took the bite. Tapping into D.C.’s food establishment, Tanner worked with the Restaurant Association of Metropolitan Washington, Virginia Department of Agriculture, and National Grocers Association to encourage participation. Social media came into play with upcoming show highlights and live coverage on Facebook and Twitter. 

Not surprisingly, there was an increase in both exhibitors and attendees from the mid-Atlantic. The Virginia Pavilion saw an uptick in booths from 20, last year, to 35 companies. As many as 50 percent of this year’s attendees had not been to a Fancy Food Show before, up 20 percent from an average year.  Says Tanner: “New York is sort of off-putting to some people—say, from a small town in North Carolina. They are more comfortable coming to Washington. They can bring their families and see an opportunity to make it a vacation after the show.”

The association returns to Washington next year for the 2012 Summer Fancy Food Show.

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Photo: Tony Brown/imijphoto.com for BizBash
The Summer Fancy Food Show took over 318,000 square feet of the Walter E. Washington Convention Center.
The Summer Fancy Food Show took over 318,000 square feet of the Walter E. Washington Convention Center.
Photo: Tony Brown/imijphoto.com for BizBash
Chile's section of the show featured highboy dining tables.
Chile's section of the show featured highboy dining tables.
Photo: Tony Brown/imijphoto.com for BizBash
With green signage conveying their commitment to sustainability, Chile partnered with environmental firms TFS Green and Deuman to neutralize 152 tons of carbon dioxide emitted as a result of their attendance at the 2011 Summer Fancy Food Show. This year to date, the groups have helped abate 1,117.9 tons of emissions from trade shows in Berlin, Nuremberg, Dusseldorf, London, and Barcelona.
With green signage conveying their commitment to sustainability, Chile partnered with environmental firms TFS Green and Deuman to neutralize 152 tons of carbon dioxide emitted as a result of their attendance at the 2011 Summer Fancy Food Show. This year to date, the groups have helped abate 1,117.9 tons of emissions from trade shows in Berlin, Nuremberg, Dusseldorf, London, and Barcelona.
Photo: Tony Brown/imijphoto.com for BizBash
The New York-based Hall Company designed a 10-seat pop-up restaurant for the Korea Agro-Fisheries Trade Corporation. Servers wore T-shirts emblazoned with a bar code, which gave access to the organization’s Web site for 28 exhibitors and for restaurant reservations.
The New York-based Hall Company designed a 10-seat pop-up restaurant for the Korea Agro-Fisheries Trade Corporation. Servers wore T-shirts emblazoned with a bar code, which gave access to the organization’s Web site for 28 exhibitors and for restaurant reservations.
Photo: Wendy Chan
Mark Edwards, director of marketing and events for DPI Specialty Foods, replaced their standard, grid-type booth with a 23-foot-long black food truck, rented locally. Edwards saved budget dollars on construction and setup costs.
Mark Edwards, director of marketing and events for DPI Specialty Foods, replaced their standard, grid-type booth with a 23-foot-long black food truck, rented locally. Edwards saved budget dollars on construction and setup costs.
Photo: Tony Brown/imijphoto.com for BizBash
All in white to mirror its packaging and “plain extraordinary” tagline, yogurt maker Fage enlarged its space by 30 percent, allowing for the addition of upgraded display cases and a private meeting room.
All in white to mirror its packaging and “plain extraordinary” tagline, yogurt maker Fage enlarged its space by 30 percent, allowing for the addition of upgraded display cases and a private meeting room.
Photo: Tony Brown/imijphoto.com for BizBash
The Republic of Tea enlarged their feng shui-designed booth with two new sampling stations to accommodate 51 teas to try. All aspects of the booth construction, from the recycled jute padding under the renewable sisal carpeting, to the curved bamboo counters and energy-efficient lighting, promote the company’s eco-friendly image.
The Republic of Tea enlarged their feng shui-designed booth with two new sampling stations to accommodate 51 teas to try. All aspects of the booth construction, from the recycled jute padding under the renewable sisal carpeting, to the curved bamboo counters and energy-efficient lighting, promote the company’s eco-friendly image.
Photo: Tony Brown/imijphoto.com for BizBash
The 80 countries represented at the show were delineated with overhead signage.
The 80 countries represented at the show were delineated with overhead signage.
Photo: Tony Brown/imijphoto.com for BizBash
A section of the floor was dedicated to new products.
A section of the floor was dedicated to new products.
Photo: Tony Brown/imijphoto.com for BizBash
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